Lead, Cooperative & Embedded Insurance Acquisition at Credit Direct Limited

Credit Direct is seeking a highly execution-driven professional to lead nationwide acquisition and activation of cooperatives and institutional channels, while driving embedded insurance customer growth across our distribution ecosystem. This role is operational and field intensive. The mandate is to acquire, onboard, activate, and scale. The successful candidate will play a critical role in executing our cooperative and embedded insurance strategy.

Job Details

Cooperative Acquisition & Activation

•  Identify and onboard cooperatives nationwide.
•  Ensure all cooperatives are fully onboarded onto Credit Direct Business (CDB).
• Drive penetration of credit, insurance, and savings products within each cooperative.
• Conduct activation sessions and enrollment drives.

Embedded Insurance Institutional Sales

• Secure employer-funded pharmacy health cover programs for employees of SMEs and corporates.
• Drive staff enrollment at scale.
• Support HMO add-on positioning with corporates where applicable.

Pharmacy Network Enrollment

• Identify and onboard pharmacies nationwide onto CDB.
• Ensure pharmacies are operationally enabled to support pharmacy health cover beneficiaries.
• Build strong geographic coverage and transaction readiness.

Channel Execution

• Coordinate with branches, sales teams, Financial Inclusion relationship officers, and Digital team.
• Drive insurance activation across lending, app, USSD, checkout, and institutional channels.
• Maintain a structured acquisition and activation pipeline dashboard.

Experience:

• Minimum 6 years’ experience in institutional sales, cooperative banking, insurance, or microfinance distribution.
• Strong field sales and nationwide network-building capability.
• Proven ability to close structured group or institutional deals.
• Comfortable with extensive travel.
• Highly disciplined in pipeline tracking and target execution.

Core Skills & Competencies:

• Strong critical thinking and problem-solving ability, with a track record of turning complex data and insights into actionable strategies.
• Advanced analytical skills, including financial and business analysis.
• Excellent communication and presentation skills, with demonstrated expertise in developing high-impact strategy documents and pitch decks for senior stakeholders.
• Proficiency in PowerPoint (storytelling and design) and Excel (financial modeling, data analysis, scenario building).
• Comfortable leveraging AI tools to drive research efficiency, analysis, and creative output.
• Strong organizational skills, able to work independently while contributing to cross-functional projects.