Lead, Brand and Content at MasterCard

Reporting to the Head, Brand, the Lead, Brand and Content will oversee the implementation of the brand and content strategy and tell a compelling brand story with corresponding visuals and messaging. The role also develops a dissemination strategy to build awareness of the Foundation’s work and impact across the Foundation and with relevant internal and external stakeholders.

WAYS YOU CAN CONTRIBUTE 

• Develop and implement an enterprise-wide content strategy aligned with short-term and long-term organizational goals and brand positioning.
• Oversee brand identity with the Brand Agency, ensuring consistency across all touchpoints, including digital, print, and social media.
• Create and manage a content calendar that supports brand objectives, engaging target audiences.
• Oversee high-quality content production, including articles, blog posts, social media, whitepapers, and marketing collateral, while collaborating with internal teams and external partners.
• Ensure audience insights drive editorial and content decisions, keeping current with digital, social media, and content trends.
• Manage the production of signature Foundation publications, including updates to core corporate materials and writing the annual report and sustainability report.
• Identify and proactively manage storytelling opportunities, ensuring alignment with the Program Communications and Policy & Thought Leadership teams across the organization.
• Manage vendors like photographers, videographers, writers, editors, and graphic designers, ensuring the development and management of brand assets, style guides, and brand guidelines.
• Conduct market research to identify trends and opportunities for brand growth, analyzing content performance metrics to optimize engagement and ROI.
• Plan and execute integrated marketing campaigns to drive brand awareness and retention, working with creative and media teams for campaign development and deployment.
• Lead content development processes, workflows, and governance across all digital channels, collaborating with teams like Policy & Thought Leadership, Events and Stakeholder Engagement, and Executive Communications.
• Lead the measurement framework initiative across the Public Affairs and Communications (PAC) team.
• Ensure compliance with copyright and data protection laws.
• Lead and mentor a team of agencies and brand specialists, fostering collaboration and cross-functional teamwork.

WHO YOU ARE

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or a related field.
• Minimum of 10 years' experience in brand management, content strategy, or a related role with proven success.
• Strong understanding of brand development, content marketing, digital media, and brand design principles, including experience rolling out Brand Identity projects.
• Exceptional writing, editing, and communication skills, with complex information experience.
• Proficient in content management systems (CMS), social media platforms, and analytics tools.
• Experience developing content across physical and digital channels, including video, editorial, and graphic design.
• Strategic thinker focused on the big picture, able to manage multiple projects simultaneously in a fast-paced environment.
• Analytical mindset with strong problem-solving skills, attention to detail, and ability to meet deadlines under pressure.
• Demonstrated leadership and team management skills, with the ability to inspire and collaborate with others.
• Flexible, adaptable, self-motivated, and detail-oriented, with the ability to execute a range of duties and manage changing priorities.
• Strong verbal, written, and presentation skills, communicating effectively across cultures.
• Professional maturity, emotional intelligence, cultural sensitivity, and integrity aligned with the Foundation’s values.