Junior Brand Manager at Perfetti Van Melle

Responsibilities
What you will Do:

• Assists the Category Manager with implementation of brand campaigns by working cross-functionally and utilizing project management skills to ensure all brand initiatives are delivered with the expected quality, on time and on budget.
• Measure and report performance of all marketing campaigns, assessing ROI and KPIs.
• Lead assigned brand project initiatives across all elements of the marketing mix.
• Works with the Category Manager to develop visibility tools in collaboration with Trade Marketing team and measure their effectiveness.
• Support the development of brand innovations in assigned category: drive the product development process in collaboration with cross functions, respecting set timelines.
• Analyze brand positioning and consumer insights. Monitor market trends, research consumer markets insights and competitors’ activities, with the support of internal or external data and field visits.
• Analyze data and reports on monthly, quarterly and annual basis for category performance and goal measurement
• Translate market and competition insights into brand plans and go-to-market strategies, recommending brand initiatives.
• Manage the invoice/PO process.

Requirements

• 1-2 years of experience in brand management at a consumer goods company.
• Proven ability to handle multiple projects and respect timelines.
• Good self-organization and autonomy within the set perimeter of responsibility.
• Compelling communications with the ability to clearly and succinctly convey information and ideas, in both writing and oral.
• Critical thinking with the ability to analyze data, with the right rigor,  identify trends and recognize the broader implications of issues.
• Intellectual curiosity with the drive to always learn more and provide added value.
• Strong leadership with the ability to effectively influence others to advance shared goals.
• Experience in media planning, advertising, creative and concept development is a plus.