Inhouse Digital Marketing Executive at a Reputable Company

Job brief

We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

• Assist in the formulation of strategies to build a lasting digital connection with consumers.
• Plan and monitor the ongoing company presence on social media (Twitter, Google business manager, Snapchat, Youtube, Pinterest, Facebook, linkedIn etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness.
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels.
• Provide creative ideas for content marketing and update website.
• Collaborate with designers to improve user experience.
• Run advert on social media platforms.
• Work with microinfluencers to promote our page.
• Send out email marketing once in a while.
• Create blog posts on our blogs.
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up to date.
• Maintain partnerships with media agencies and vendors

Requirements and skills

• Proven experience as Digital Marketing Executive or similar role.
• Must be good with Linkedin adverts
• Must have good experience with google adverts.
• Must have good experience with podcast.
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM.
• Promote website and social media platforms, implement email marketing and content development.
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication and interpersonal skills
• Must be ready to work inhouse daily not remotely.
• BSc/BA in marketing or relevant field