Head of Paid Media at Pulse NG

Job Summary

• We are looking for a Head of Paid Media who will be responsible for the planning, execution, and optimisation of all paid campaigns for Pulse and our clients.
• You will be highly analytical, with a passion for paid marketing and strong experience running and scaling all types of paid campaigns.

Key Responsibilities

• Pan-African responsibility for developing, executing, managing and optimising paid marketing campaigns, incl search engine marketing, display, video, and social media marketing for Pulse and its clients
• Full coordination responsibility for the Paid Marketing team - ensure internal teams align with defined processes, workflows and best practices
• Maximise ROI for all paid campaigns, ensure client objectives are met and desired results are achieved
• Define and measure relevant campaign KPIs, track and analyse performance, prepare reports and deliver sound recommendations to clients
• Providing ongoing actionable insights into campaign performance to relevant stakeholders
• Improve campaign performance and conversions by a/b testing different variables
• Carry out keyword research, ad copy drafting, audience research, client/website research, etc
• Work across different types of platforms both web and mobile, and different types of campaigns incl lead generation campaigns and landing pages
• Setup ad support analytics, conversion tracking, remarketing and call tracking
• Identify relevant influencers for client brands and facilitate brand engagement and ROI
• Assist the sales team to create KPI led media plans for potential/prospective clients
• Promote a work environment of continuous improvement, lead and manage team learning sessions and facilitate knowledge sharing on an ongoing basis
• Stay up to date on the latest trends in paid media - platforms, tools, best practices, competitive activity with clients, etc - to ensure that the Pulse offering is always innovative and impactful.

Desired Skills & Experience

• In-depth and practical knowledge of various search engines and advertising platforms such as Google, Facebook, Bing, Yahoo, etc
• Strong experience with Google Ads, Facebook Ads (certification is a plus), Google Analytics
• Experience with social ad platforms such as Facebook, Instagram, LinkedIn, Twitter, Youtube, etc
• Experience with funnel marketing elements, e.g. landing page building, creative copywriting, tracking, analytics, etc
• Familiarity with A/B split testing/tools and conversion optimization for advertising platforms
• Experience with CPC and display ads for web and mobile
• Highly analytical with exceptional attention to detail
• Ability to clearly and effectively articulate insights and recommended actions
• Strong bias for action and an ability to prioritize and meet deadlines
• Excellent communication to relate with clients and project management skills to manage multiple campaigns
• Great people leadership skills and ability to inspire confidence and trust to motivate teams
• An entrepreneurial mindset and ability to work effectively in a fast-paced, start-up environment with dynamic business priorities.