Head of Media and Advertising Agency at Eden Solutions and Resources

Job Overview

• As the Head of Media and Advertising Agency in Abuja, you will be responsible for overseeing the overall operations and strategic direction of the agency.
• Your primary focus will be on planning and executing advertising campaigns, managing media buying and placement, and driving creative initiatives to enhance the agency's reputation and profitability.
• This leadership role requires a strong understanding of the media landscape, excellent communication skills, and the ability to build and maintain relationships with clients and media partners.

Key Responsibilities

• Strategic Planning: Develop and implement the agency's long-term strategic plans and objectives, aligning them with the overall business goals and market trends.
• Client Management: Foster strong relationships with existing clients, understand their marketing needs, and work collaboratively to create effective advertising campaigns that meet their objectives.
• Business Development: Identify and pursue new business opportunities to expand the agency's client base and increase revenue.
• Media Buying and Placement: Oversee media buying decisions and placement strategies across various channels, including TV, radio, print, digital, and social media.
• Creative Direction: Provide guidance and support to the creative team to ensure the development of compelling and innovative advertising concepts and materials.
• Budget Management: Manage the agency's financial resources efficiently, optimizing budget allocations to maximize campaign effectiveness and profitability.
• Team Leadership: Lead, mentor, and motivate the agency's staff, fostering a positive and collaborative work environment.
• Performance Tracking and Analytics: Monitor and analyze advertising campaign performance, making data-driven decisions to improve results and ROI.
• Industry Trends: Stay up-to-date with industry trends, emerging technologies, and advertising best practices to drive innovation and maintain a competitive edge.
• Vendor and Media Partner Relationships: Build and maintain strong relationships with media representatives and vendors to negotiate favorable rates and partnerships.

Qualifications and Requirements

• Bachelor's Degree in Marketing, Advertising, Business Administration, or a related field. A master's degree is a plus.
• Proven experience (typically 5 years or more) in media planning, advertising, or related fields, with a track record of successful campaign management.
• Strong leadership skills with experience in managing and inspiring teams.
• Excellent communication and presentation abilities, with the capacity to interact confidently with clients and stakeholders.
• In-depth knowledge of media buying, digital marketing, social media platforms, and advertising analytics.
• Familiarity with the Abuja media landscape and understanding of the local market dynamics.
• A strategic mindset with the ability to think creatively and implement innovative advertising solutions.
• Proven ability to manage budgets and financial performance effectively.
• Problem-solving and decision-making skills to address challenges and capitalize on opportunities.
• Proficiency in using advertising software and analytics tools.