Head of Marketing at Upbeat

Principal Duties and Responsibilities

• Develop a marketing communications plan including strategy, goals, budget, policies and tactics by providing the requisite information, market intelligence, data and insight required for the process.
• Cascade the goals, strategies and budgets amongst the team and manage them to deliver on agreed objectives, goals and targets.
• Design and develop marketing campaign materials, brand loyalty schemes, activations, promotions, special occasion packages, adverts etc. to create awareness for the company’s brand and products and increase the brand awareness
• Actively generate and be involved in SEO efforts (keyword, image optimization etc.); write content for online newsletters and promotional emails and organize their distribution through various channels. Measure performance of digital marketing efforts using Google Analytics.
• Conduct peer reviews, market analysis, benchmarking and consumer behaviour analysis to identify new developments, new product or service feature, unidentified client needs and other offerings that can be added to the company’s product and service suite.
• Collaborate with Creative Designer to improve user experience and present creative ideas for content marketing and website updates.
• Write and optimise content for the website and social networking accounts such as Facebook and Twitter etc; track and analyse website traffic flow; provide regular internal reports.
• Attain key performance indicators such as reducing the website/SM pages bounce rate, increasing dwell time or improving conversion.
• Leverage existing media relationships and cultivate new contacts within business and industry media. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Plan and oversee execution of all Website, SEO/SEM, marketing database, email, social media and display advertising campaigns. Launch optimized online adverts/campaigns through Google AdWords, Facebook, Instagram via social media platforms to increase brand awareness.
• Establish and maintain relationships with key internal and external stakeholders especially media agencies and vendors. Identify opportunities to deepen market penetration and market the brand via other online medium/partners.
• Implement strategies to improve market share and expand UPBEAT’s clientele base. Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Liaise with the Finance Team to ensure that all payments and receivables are collected as and when due.
• Carry out periodic customer satisfaction survey to obtain feedback from customers and identify service and product improvement opportunities.
• Work with the Sales team to build and develop customer loyalty and retention schemes i.e. following up on birthdays or special occasions (including occasional shout-outs), implementing feedback received etc.
• Continuously review the unit's activities, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team.
• Work closely with the HR Team to execute: performance appraisals, employee coaching and counselling, discipline and grievance resolution for the marketing team.
• Represent the UPBEAT brand at product launches and networking events.
• Ensure all relevant documentation are kept up-to-date and secure.
• Prepare weekly activity report as required by the Operations Manager.

Experience and Qualifications

• A First Degree in Marketing, Business Development or any related social science discipline.
• Relevant professional certifications or membership with relevant professional associations will be an added advantage
• A Master's Degree in Marketing, Marketing Communication, Advertising or relevant post graduate programme.
• Five to Seven (5-7) years’ experience in a related role within a sports/ recreational or hospital facility or any related business.

Salary
N350,000 - N400,000 / month.