Head of Marketing at Retrust Microfinance Bank

Position Summary

• As part of our growth strategy, we are seeking a highly experienced and results-driven professional to join our team as Head of Marketing.
• The Head of Marketing will be responsible for developing and implementing strategic marketing initiatives aimed at increasing the Bank’s market share, expanding the customer base, and driving revenue growth.
• The successful candidate will lead the marketing team in promoting the Bank’s products and services while ensuring alignment with the organization’s business objectives.

Key Responsibilities

• Develop and implement the Bank’s marketing and business development strategy.
• Lead initiatives for deposit mobilization and customer acquisition.
• Identify new market opportunities and develop strategies to penetrate target markets.
• Manage and supervise the marketing team to achieve defined business targets.
• Promote the Bank’s financial products and services to individuals, SMEs, and corporate clients.
• Develop and maintain strong relationships with customers and strategic partners.
• Monitor market trends and competitor activities to inform business decisions.
• Collaborate with management to achieve the Bank’s growth and profitability objectives.
• Prepare periodic marketing performance reports for management review.
• Ensure compliance with internal policies and regulatory guidelines.

Qualifications and Requirements

• Higher National Diploma / Bachelor’s Degree in Marketing, Business Administration, Finance, or a related field.
• A Master’s degree will be an added advantage.
• 5–8 years relevant experience in marketing within the financial services sector, preferably in microfinance banking.
• Strong experience in deposit mobilization and business development.
• Proven leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Strong analytical and strategic thinking abilities.

Key Competencies:

• Strategic thinking.
• Leadership and team management.
• Business development and relationship management.
• Customer-focused mindset.
• Market analysis and planning.
• Result-oriented approach.