Head of Marketing at Prospa Inc

Job Summary

• We’re looking for an experienced Head of Marketing to join our growing team. 
• Reporting to the Founder’s office, this position holder will head the Marketing team in building a solid end-to-end marketing strategy and ensuring revenue growth for the company across all marketing channels. 

What you’ll Do

• Own and manage the marketing planning process, day-to-day marketing deliverables & deadlines.
• Develop and execute overall marketing strategies including but not limited to; performance analysis, ROI, competitive analysis and build a clear plan to drive growth in key business areas.
• Manage and continue to build the growth/marketing team.
• Direct Market Research in accordance with the latest market/consumer trends, develop a marketing plan and oversee its day-to-day implementation.
• Develop a product marketing strategy that will help attract and retain customers in a competitive market.
• Keep up to date on marketing trends, continually innovating and developing methods and strategies for Prospa in the FinTech space.
• Ensure that marketing operations, branding, communications are unified and reflect the business tone of voice.
• Implement targeted marketing campaigns that will drive customer engagement and bring commercial results.
• Establish and improve the position of our products within the market.
• Work with the team to prioritize and implement marketing and revenue growth efforts - establish a growth mindset and build a data-driven culture in the marketing team.
• Develop and implement strategic development for all marketing activities and manage all marketing channels. 
• Manage and build a customer CRM/leads database.
• Build relationships and coordinate with external partners and agencies.

What You’ll Need

• 8+ years of marketing experience; with 5+ years experience leading a marketing team.
• A Bachelor's Degree from a reputable educational institution (a degree in a marketing discipline is preferred)
• Proven experience working in a fintech start-up or banking & finance environment
• Significant experience in driving customer adoption, user acquisition and growth experience with consumer facing digital products and services.
• Ability to fully understand our product and our target audience.
• Experience with managing and scaling marketing initiatives, identifying decision-makers, and a consistent track record of hitting and exceeding quotas.
• Strong analytical skills to monitor, measure and report on the KPIs behind marketing plans. 
• Excellent communication and creative problem solving skills.
• Ability to multitask, be proactive and prioritize tasks as needed.
• High performance and growth mindset at the forefront of everything you do.

Good to have:

• Agile environment experience
• Experience working with CRM tools
• Digital marketing experience and knowledge of good SEO practice
• B2B marketing experience.

Benefits
Here’s just some of our perks:

• Competitive Salary
• Medical cover
• Paid time off (leave days)
• Work tools
• We invest in our employees through career development & opportunities.