Head of Marketing at Pivotage Consulting

Ref No: MIM/19s7/HM
Location: Victoria Island, Lagos State, Nigeria.

Role Overview

• This is an excellent opportunity for a marketing professional with a successful track record of devising digital strategies and campaigns in a fast moving and fast growth environment.
• Reporting to the Chief Executive Officer, the successful candidate will develop digital solutions to increase customer acquisition using a range of digital channels including web, social, advertising, SEO, CRM and PR to drive traffic and conversion, in particular - lead website performance and drive permanent evolution - improve SEO performance and drive content strategy that goes with it - develop strategy for social networks to complement the SEM activity - develop new digital solutions to accelerate growth (ambassador programs, FB community etc) - monitor performance and constantly optimise the campaigns.

Job Responsibilities

• Build the company's digital marketing roadmap and team for both web and mobile.
• Design and implement digital marketing campaigns across all major mediums.
• Assist with the company's UX strategy, and lead on customer acquisition and retention strategies and tactics.
• Manage digital marketing channels - blogs, YouTube channels, social media and email lifecycle marketing.
• Monitor sales, forecasting trends to drive customer acquisition and retention revenue.
• Subject matter expert for marketing CRM.
• Monitor competitor activity and implement tactical campaigns and promotions.

Other Duties:

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.
• Duties, responsibilities and activities may change at any time with or without notice.

Job Qualifications & Competencies

• 5+ years’ experience in a similar role is required.
• Must have professional qualifications (e.g. Bachelor's or Master's degree) in a related subject (e.g. Marketing or Digital Marketing), with impeccable written English language skills
• Must have recent extensive PPC experience.
• Must have experience with customer retention (e.g. lifecycle emails, analytics, strategy).
• Must have extensive CRM experience.
• Excellent communication skills and the ability to develop strong working relationships at all levels, both internally and externally.
• Excellent written and oral communication skills along with an ability to develop and build good working relationships with other teams and departments.
• The ability to prioritise and lead projects from inception through to completion with strong attention to detail.
• Energetic and commercial approach to work and advice.
• Creative problem solver.
• Organisational skills and the ability to understand detailed information.
• Passion and enthusiasm for technology.
• Numeracy skills, with strong IT skills.
• A proven track record of 'making a difference'.