Head of Marketing at Maurice Xandra Solutions

JOB SUMMARY:

• The Head of Marketing and Corporate Communications will be responsible for developing and implementing the marketing and corporate communication strategies for our client.
• The post holder will lead a team of professionals and work closely with other departments to enhance our clients brand reputation, promote its products or services, and maintain effective internal and external communication.

KEY ACCOUNTABILITIES:

• Strategy Development: Develop and execute comprehensive marketing and corporate communication strategies aligned with the company's overall goals and objectives.
• Team Leadership: Manage and mentor a team of marketing and communications professionals, including marketing managers, public relations specialists, and content creators.
• Brand Management: Ensure consistent branding and messaging across all channels, materials, and campaigns to maintain a strong and cohesive brand identity.
• Public Relations: Build and maintain positive relationships with media outlets, industry influencers, and stakeholders to promote the company's image and protect its reputation.
• Content Development: Oversee the creation of compelling content for various platforms, including website, social media, press releases, and marketing materials.
• Digital Marketing: Implement digital marketing campaigns, including SEO, SEM, email marketing, and social media marketing, to increase online visibility and engagement.
• Internal Communication: Develop and manage internal communication strategies to keep employees informed, engaged, and aligned with the company's mission and values.
• Crisis Management: Develop crisis communication plans and lead responses to protect the company's reputation during challenging times.
• Budget Management: Manage the marketing and communications budget, ensuring cost-effective strategies and optimal resource allocation.
• Analytics and Reporting: Use data and analytics to track the performance of marketing and communication initiatives, making data-driven decisions to improve outcomes.
• Market Research: Stay updated on industry trends, market conditions, and competitor activities to identify opportunities and threats.
• Collaboration: Work closely with other departments, such as sales, product development, and human resources, to ensure marketing and communication efforts are aligned with business objectives.

REQUIRED QUALIFICATIONS / EXPERIENCE:

• Bachelor's and or master's degree in marketing, Communications, or a related field.
• Experienced working in the Gaming industry
• Proven experience in marketing and corporate communication roles, with a record of successful campaigns.
• An interest in the Gaming Industry is desirable but must also have sound commercial judgment.
• Good working knowledge of MS Office and relevant other design/creativity tools such as Adobe Photoshop, Canva etc
• Good working knowledge of Analytics and reporting tools such as Google Analytics, SEMRush, and social media scheduling software such as HootSuite, Meltwater, Agorapulse etc.
• Good understanding of CMS tools (WordPress) and email marketing tools (MailChimp)
• Excellent written and verbal communication skills and confidence in presenting to a range of internal and external stakeholders.
• Prove track record of good leadership, team management skills and motivating others.
• Excellent written and verbal communication abilities.
• Proficiency in using marketing and analytics tools.
• In-depth knowledge of digital marketing and social media platforms.
• Crisis management and public relations expertise.
• Strong strategic thinking with critical thinking skills and an eye for innovation.
• Excellent time management skills and ability to multi-task
• Must be able to lead by example.
• Energetic, assertive, and resilient
• Positive and professional attitude
• Confident, outgoing, and approachable
• A hands-on manager who is prepared to occasionally work outside contracted hours as the business needs arise.
• The ability to think strategically and contribute to our client plans.