Head of Marketing (Fintech) at Kredi Bank

The Role

We are searching for an experienced Head of Marketing to join our growing team.

• To achieve the market share, growth and profitability envisioned in the Strategic Plan of the Bank by designing, developing and successfully executing the Bank’s marketing/sales initiatives.
• To develop and maintain marketing strategies to meet agreed company objectives.
• To evaluate customer research, market conditions, and competitor data and implement marketing plan alterations as needed.
• To manage and streamline the vendor’s for the various activities in marketing and alternate channels and coordinate with the Management.

Responsibilities:

• Develop and implement comprehensive marketing strategies to promote our products and services.
• Conduct market research to identify opportunities and trends, and to create effective marketing campaigns.
• Overseeing the customer service team.
• Training and managing Customer Service Representatives.
• Setting customer satisfaction targets and working with the customer service team to meet targets consistently.
• Drive customer acquisition and retention through various channels, including digital marketing, content creation, social media, email campaigns, and traditional marketing.
• Collaborate with the sales and product development teams to ensure alignment with marketing strategies and product launches.
• Work closely with the product team to understand product features and benefits, and effectively communicate them to customers.
• Analyze and report on marketing metrics to measure the effectiveness of campaigns and initiatives.
• Develop and manage marketing budgets to ensure the most efficient use of resources.
• Allocate resources effectively across various marketing channels to maximize ROI.
• Stay up-to-date with the latest trends and best practices in fintech marketing.

REQUIREMENTS:-

• A University Degree in marketing or a similar area.
• Computer literacy is essential.
• Minimum of 5 years of marketing, sales, or product management experience preferably in the Financial sector.
• Marketing Trainings and Certifications will be an added advantage.
• Experience in banking and Fintech sector preferred.
• Good knowledge of Banking and financial markets in Nigeria.
• Excellent verbal and written communication and presentation skills.
• Marketing and business planning skills.
• Strong Analytical skills and problem solving skills.
• Leadership skills and People Management skills.
• Risk Management Skills.
• Good knowledge of Marketing analytics.
• Good negotiation and interpersonal skills.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a fast-paced and dynamic environment.
• Be part of a growing and innovative Fintech company.