Head of Marketing Department at Greensprings School

Key Responsibilities

• Develop and execute the overall marketing strategy aligned with institutional goals.
• Lead, mentor, and manage the marketing team, fostering creativity and high performance.
• Oversee brand positioning, messaging, and communication across all channels.
• Drive digital marketing, content marketing, social media strategy, and paid campaigns.
• Monitor market trends, competitor activity, and industry developments to identify opportunities.
• Collaborate with admissions, academic, and operations teams to optimize student recruitment.
• Plan and execute events, webinars, open days, and community engagement initiatives.
• Set marketing KPIs, monitor performance metrics, and report to executive leadership.
• Manage marketing budgets and ensure cost-effective campaign execution.
• Build and maintain relationships with external partners, media, and educational consultants.

Requirements

• Bachelor’s or Master’s Degree in Marketing, Business, Communications, or related field with 5–10 years of marketing experience, with at least 3 years in a leadership role (education sector preferred).
• Proven track record in developing and executing successful marketing strategies.
• Strong leadership and team management skills.
• Excellent written, verbal, and visual communication abilities.
• Experience in digital marketing, SEO, social media, CRM systems, and content creation.
• Analytical mindset with the ability to make data-driven decisions.
• Creative thinker with strong organizational and project management skills.