Head of Growth – Card at Wakanow

About the job

• Strategic Planning: Develop and implement growth strategies and initiatives for the card business segment, aligning with the companys overall objectives.
• Customer Acquisition: Lead efforts to acquire new cardholders through targeted marketing campaigns, partnerships, and innovative customer acquisition channels.
• Product Development: Work closely with the product team to enhance existing card products and introduce new offerings to meet market demand.
• Revenue Growth: Drive revenue growth through effective pricing strategies, upselling, and cross-selling of card products and services.
• Data Analysis: Utilize data-driven insights to identify opportunities for growth, optimize marketing campaigns, and enhance the customer experience.
• Product Development: Collaborate with product teams to enhance airline services, amenities, and customer experiences.
• Team Leadership: Build and lead a high-performing growth team, setting clear goals and fostering a culture of innovation and collaboration.
• Budget Management: Develop and manage the growth budget, ensuring efficient allocation of resources
• Reporting: Prepare regular reports and presentations on growth metrics, market trends, and the performance of the card business segment for senior management.

Requirements

• Bachelors degree in Business, Marketing, Finance, or a related field (Masters degree preferred).
• Proven experience in a senior leadership role within the payment card industry.
• Strong understanding of card product development, marketing, and sales strategies.
• Excellent analytical and data-driven decision-making skills.
• Exceptional communication and interpersonal skills.
• Strategic thinker with the ability to translate strategies into actionable plans.
• Experience in managing and leading cross-functional teams.
• Knowledge of relevant regulatory requirements and compliance standards.
• Innovative mindset and a track record of driving growth and profitability.