Head of Demand Generation at Reliance HMO

Description

The Head of Demand generation at Reliance Health is responsible for the growth of the company’s sales pipeline, by building and optimizing its demand generation machine.   

The ideal candidate will bring extensive experience managing demand generation or customer acquisition teams in a SaaS-based company.  

Our future head of Demand Generation is a sharp, high-energy, hands-on and results-oriented leader, who can inspire and guide a team of marketers to deliver campaigns that meet aggressive ROI targets.   

• Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.   
• Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments   
• Define and execute marketing automation processes based on best practices   
• Lead a team of experts to deliver highly effective lead generation activities  
• Collaborate with product and sales leaders to analyse the buyer journey and leverage commercial knowledge to optimize the marketing activities  
• Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks   
• Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.   

Requirements

• Build and optimize a scalable demand generation machine that delivers the quality demand sales needs to meet aggressive revenue targets.   
• Develop account-based marketing activities across email marketing, digital marketing, SEM and SEO, events, website and more that will drive demand in key enterprise accounts and segments   
• Define and execute marketing automation processes based on best practices   
• Lead a team of experts to deliver highly effective lead generation activities  
• Collaborate with product and sales leaders to analyse the buyer journey and leverage commercial knowledge to optimize the marketing activities  
• Optimize lead flow, data hygiene, lead scoring, and nurture models that align to industry best practices and perform above benchmarks   
• Define and track performance KPI the reflect the ROI of the marketing activities you initiate and manage.   
• Candidate must be based in Nigeria