Head of Content Strategy at Nairametrics

Key Responsibilities

• Content Strategy Development: Develop and implement a comprehensive content strategy that aligns with Nairametrics' objectives, enhances brand visibility, and engages the audience across multiple platforms. 
• Content Generation and Acquisition: Oversee the creation and acquisition of high-quality content, ensuring it meets the company's standards and audience needs. This includes sourcing and managing relationships with content providers, institutional or corporate content partners, and freelancers. 
• Distribution and Monetization: Establish effective distribution channels for all content types while identifying and implementing monetization opportunities to maximize revenue. 
• Team Leadership and Management: Lead and manage the content team, fostering a creative and productive environment. Provide guidance, set goals, and evaluate performance to ensure continuous development and high-quality output. 
• Partnership Development: Source and develop strategic partnerships with content creators, media houses, and other relevant organizations to enhance content variety and reach. 
• Market Research and Trends Analysis: Stay abreast of industry trends, audience preferences, and technological advancements to adapt content strategy and maintain competitive advantage. 
• Performance Measurement: Define and monitor key performance indicators (KPIs) for content effectiveness, making data-driven decisions to refine content strategies and achieve business goals. 
• Budget Management: Oversee the content budget, ensuring optimal allocation of resources to various content initiatives for maximum impact. 

Academic Qualifications 

• A University Degree in Marketing, Communications, Journalism, or a related field is required. 
• A Postgraduate degree (e.g., MA, MSc, MBA) in a relevant course is an added advantage. 

Work Experience 

• A minimum of 10 years of relevant work experience in content strategy, content management, or a similar role within the media industry. 
• Proven track record of developing and implementing successful content strategies across multiple platforms. 
• Extensive experience in team leadership, with the ability to inspire and manage a diverse content team. 
• Demonstrable experience in partnership development, negotiation, and management. 

Required Skills and Competencies 

• Exceptional strategic thinking and planning abilities. 
• Strong leadership and team management skills. 
• Excellent communication and interpersonal skills, with the ability to engage effectively with a variety of stakeholders. 
• Deep understanding of content trends, digital media, and audience behavior. 
• Proficiency in data analysis and performance metrics to guide content decisions. 
• Creative mindset with a keen eye for detail. 
• Ability to work in a fast-paced, dynamic environment and adapt to changing priorities. 

Personal Attributes 

• A visionary leader with a passion for storytelling and content innovation. 
• Highly organized, with strong project management skills. 
• Results-driven, with a focus on achieving business objectives through content excellence. 
• Collaborative mindset, with a commitment to fostering a positive team environment. 
• Ethical and transparent, with a strong sense of integrity.