Head of Category (Beauty) – Regional Marketing (Africa) at PZ Cussons

Job Requisition ID: JR000215
Department: Marketing
Level: G4
Reports to: Marketing Director-HC

Job Purpose

• Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies.

Key Accountabilities

• Create and develop category / brand strategies to grow the category / brands market share volume / value and profitability
• Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance
• Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
• Explore & exploit new growth opportunities for the category.
• Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
• Collate regional consumer insights and output from research plans to feed into the development of the brand strategy
• Define pricing policy for products within the category / brand portfolio in the Region
• Ensure development of regional communication material aligned to the category / brand strategy and that support the delivery of CBU brand plans
• Participate actively in company-wide initiatives as required – e.g. Margin Improvement
• Proactively identify sources and resource needs to support brand growth.

Significant  Relationships (Internal & external):

• Regional Marketing team
• Brand Activation team
• Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
• Advertising agencies & Service providers.

Job Context & Special Features
May require:

• Significant in-country and regional travel
• International travel
• Flexibility to work on weekends

Qualifications / Experience

• Bachelor's Degree
• Over 7 years demonstrated experience in Brand Management
• Professional Qualification in Marketing is essential
• Post graduate degree is desirable
• IT savvy including the use of MS Office Suite of Applications.

Capabilities / Technical Skills
Consumer Champion:

• Insight generation (Proven strength)
• Communication (Mastery)
• Digital (Proven strength).

Brand Champion:

• Brand propositions (Proven strength)
• Strategy (Proven strength).

Profit and Growth Champion:

• Commercial delivery (Mastery)
• RTM (Mastery).

Innovation Champion:

• Innovation (Proven strength)
• NPD and PLM (Mastery).

Business Leader:

• Personal leadership (Proven strength)
• Personal drive (Proven strength)
• Talent development (Proven strength).

Required Behavioural Competences:

• Act Authentically by being open, welcoming and genuine
• Build Capability by pushing for opportunities to learn and grow towards achieving organisational objectives
• Challenge Convention - be courageous to challenge in the right way for the right reasons
• Deliver Fast and Smart by planning and organising activities to achieve defined goals
• Establish Connections internally and externally to better serve our customers and other stakeholders
• Focus to Win by demonstrating drive and resilience to achieving agreed objectives