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  • Posted: Jun 2, 2022
    Deadline: Not specified
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    PZ Cussons Nigeria Plc is part of a multinational consumer goods business, PZ Cussons Plc. We manufacture and distribute some of the best loved brands in Nigeria, from Imperial Leather to Cussons Baby, Morning Fresh to Thermocool and Robb. We operate in five core categories - personal care, beauty, home care, food and nutrition and electricals. Worldwide PZ ...
    Read more about this company

     

    Head of Category (Beauty) – Regional Marketing (Africa)

    Job Requisition ID: JR000215
    Department: Marketing
    Level: G4
    Reports to: Marketing Director-HC

    Job Purpose

    • Utilise a thorough understanding of the African consumer, customer and competitor environment to develop compelling category/brand strategies, aligned to group brand strategies.

    Key Accountabilities

    • Create and develop category / brand strategies to grow the category / brands market share volume / value and profitability
    • Support the delivery of overall budgeted profitability of the Category by developing solid brand strategies that grow and sustain brand performance
    • Monitor and report the regional category performance through brand health indicators (NNS, GM, MC) and key consumer KPIs (awareness, trial, attribute rating etc.)
    • Explore & exploit new growth opportunities for the category.
    • Lead the NPD process ensuring that its requirements are managed and delivered according to targets with clear hand over to CBUs at Gate 2
    • Collate regional consumer insights and output from research plans to feed into the development of the brand strategy
    • Define pricing policy for products within the category / brand portfolio in the Region
    • Ensure development of regional communication material aligned to the category / brand strategy and that support the delivery of CBU brand plans
    • Participate actively in company-wide initiatives as required – e.g. Margin Improvement
    • Proactively identify sources and resource needs to support brand growth.

    Significant  Relationships (Internal & external):

    • Regional Marketing team
    • Brand Activation team
    • Cross-functional teams from Finance, Commercial, Supply Chain, HR, NPD, Consumer Insight, Digital
    • Advertising agencies & Service providers.

    Job Context & Special Features
    May require:

    • Significant in-country and regional travel
    • International travel
    • Flexibility to work on weekends

    Qualifications / Experience

    • Bachelor's Degree
    • Over 7 years demonstrated experience in Brand Management
    • Professional Qualification in Marketing is essential
    • Post graduate degree is desirable
    • IT savvy including the use of MS Office Suite of Applications.

    Capabilities / Technical Skills
    Consumer Champion:

    • Insight generation (Proven strength)
    • Communication (Mastery)
    • Digital (Proven strength).

    Brand Champion:

    • Brand propositions (Proven strength)
    • Strategy (Proven strength).

    Profit and Growth Champion:

    • Commercial delivery (Mastery)
    • RTM (Mastery).

    Innovation Champion:

    • Innovation (Proven strength)
    • NPD and PLM (Mastery).

    Business Leader:

    • Personal leadership (Proven strength)
    • Personal drive (Proven strength)
    • Talent development (Proven strength).

    Required Behavioural Competences:

    • Act Authentically by being open, welcoming and genuine
    • Build Capability by pushing for opportunities to learn and grow towards achieving organisational objectives
    • Challenge Convention - be courageous to challenge in the right way for the right reasons
    • Deliver Fast and Smart by planning and organising activities to achieve defined goals
    • Establish Connections internally and externally to better serve our customers and other stakeholders
    • Focus to Win by demonstrating drive and resilience to achieving agreed objectives

    Method of Application

    Interested and qualified? Go to PZ Cussons on pzcussons.wd3.myworkdayjobs.com to apply

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