Head of Business Development & Marketing at PharmAccess Foundation

Responsibilities
Strategy & Planning:

• Propose efficient strategy for customer acquisition, business plan and budget, to drive enrollee and income growth and the achievement of set goals and targets.
• Develop integrated marketing strategies, pricing and sales plans
• Develop supporting implementation plans to drive the execution of strategies and business plans.
• Lead market research, market and competitor analysis, for insights to support business decision making, and identify opportunities as well as threats; leverage knowledge of the market and competitors to identify and develop the Agency's unique selling propositions and differentiators
• Track and monitor business development and marketing performance in line with defined goals and metrics; deploy appropriate Interventions where necessary.
• Provide expert advice on business development and marketing.
• Keep abreast of economic, industry, market and regulatory trends, ascertain their (potential) impact on the Agency, advice management accordingly and take appropriate action to strengthen the Agency's position
• Present monthly reports to management as required

Business Development:

• Prospect for and identify new business opportunities.
• Lead the business development team to develop business cases and undertake other vital analysis to support decision making.
• Manage and coordinate business development activities throughout the market (pitching, lead generation etc.).
• Identify appropriate customer groups to target; design optimal outreach strategies for prospects; identify appropriate and effective ways to position the Agency's services and value add.
• Work with the business development and marketing team to develop, negotiate and win long term profitable and sustainable business.

Minimum Requirements

• Minimum of ten years of marketing experience with at least five years in managerial capacity
• Minimum of a Bachelor's Degree in Marketing, Business or a related field
• MBA or relevant Master's degree would be an added advantage
• Professional certification in Marketing from a recognized body Experience in the health services industry would be an added advantage
• Strong interpersonal, communication and leadership skills
• Strong proficiency in Microsoft Office Suite (Excel, MS Word, PowerPoint and MS project)