Head of Brand & Marketing at Lebara Nigeria

Role Description

• This is a full-time, on-site leadership position in Lagos for a creative and strategic Brand & Marketing Head. You will be the custodian of the Lebara brand in Nigeria, responsible for crafting and executing a compelling marketing strategy that drives brand awareness, consideration, and loyalty. This role involves overseeing all aspects of marketing, including brand strategy, digital campaigns, advertising, public relations, and market research, to position Lebara as the preferred choice for Nigerians.

Key Responsibilities

• Brand Strategy: Develop and implement the long-term brand strategy, ensuring consistent brand messaging and identity across all customer touchpoints.
• Marketing Campaigns: Lead the creation and execution of integrated marketing campaigns (both above-the-line and below-the-line) to support product launches, promotions, and subscriber acquisition goals.
• Digital Marketing: Oversee the digital marketing strategy, including social media management, content marketing, SEO/SEM, email marketing, and performance analytics to drive online engagement and conversions.
• Team Leadership: Manage and inspire the marketing team, including specialists in digital marketing, brand management, and communications.
• Market Intelligence: Conduct market research and competitor analysis to identify market trends, customer insights, and opportunities for growth.
• Budget Management: Develop and manage the annual marketing budget, ensuring optimal allocation of resources and maximizing return on investment (ROI).

Qualifications & Experience

• Education: A Bachelor's degree in Marketing, Communications, or a related field. An MBA or a Master's degree in a relevant field is a significant advantage.
• Experience: 8–10 years of extensive experience in brand management and marketing, with a proven track record of developing successful digital campaigns. Experience in the telecommunications or a fast-paced B2C industry is essential.
• Skills:
  • Expertise in brand strategy, brand architecture, and brand management.
  • Strong proficiency in digital marketing channels and analytics tools (e.g., Google Analytics, social media insights).
  • Exceptional leadership, creativity, and project management skills.
  • Excellent written, verbal, and presentation skills.
  • Strong analytical and problem-solving abilities.

Certifications (Recommended)

• Certified Professional Marketer (CPM)
• Google Ads/Analytics Certification
• HubSpot Content Marketing Certification