Head of B2C at Aldelia Limited

Key Responsibilities

Strategic Leadership

• Develop and execute the national B2C sales strategy aligned with GVA’s overall business objectives.
• Drive aggressive subscriber acquisition and revenue growth targets.
• Identify new market opportunities and expansion territories for fiber penetration.
• Lead go-to-market strategies for new products, bundles, and promotions.

Sales Operations & Performance Management

• Establish and monitor KPIs for regional sales teams.
• Oversee field sales, direct sales agents, channel partners, and retail outlets.
• Implement structured sales forecasting, pipeline management, and reporting systems.
• Optimize sales processes to improve conversion rates and reduce customer acquisition cost.

Team Leadership & Development

• Build, mentor, and manage regional sales managers and field sales teams nationwide. Drive a high-performance sales culture focused on accountability and results. Implement incentive programs, performance reviews, and capability development initiatives.
• Recruit and onboard top sales talent to support expansion plans.

Channel & Distribution Management

• Develop and manage distribution networks including agents, resellers, and channel partners.
• Strengthen retail presence and territory coverage.
• Ensure effective territory mapping aligned with fiber roll-out areas.

 Customer Acquisition & Market Penetration

• Drive door-to-door fiber acquisition campaigns in deployed areas.
• Collaborate with Marketing on localized campaigns and activation programs.
• Monitor competitor activities and adjust sales tactics accordingly.
• Ensure strong customer onboarding experience to reduce churn. 

Collaboration & Stakeholder Management

• Work closely with Network Operations to align sales with fiber deployment plans.
• Collaborate with Marketing on promotions, pricing, and product positioning.
• Provide regular performance updates to Executive Management.

Key Performance Indicators (KPIs)

• Monthly/Quarterly subscriber acquisition targets
• Revenue growth and ARPU (Average Revenue Per User)
• Sales conversion rate
• Market share growth in deployed fiber zones
• Sales team productivity metrics
• Customer churn rate (in collaboration with retention team)

Requirements & Qualifications

• Bachelor’s degree in Business Administration, Marketing, Economics, or related field. MBA is an advantage.
• Minimum of 8–12 years’ sales experience, with at least 5 years in a senior leadership role.
• Strong experience in telecom, ISP, fiber broadband, or FMCG high-volume distribution.
• Proven success managing large field sales teams across multiple regions.
• Strong analytical and financial acumen.
• Excellent leadership, negotiation, and communication skills.
• Experience working in fast-growth or expansion-phase environments is preferred. Competencies
• Strategic thinking and execution excellence
• Strong commercial orientation
• Data-driven decision making
• High resilience and adaptability
• Excellent stakeholder management
• Strong understanding of Nigeria’s telecom market landscape