Head Media and Communications at Arkland Structures Limited

Job Description

• The Digital Media & Communications Manager will be expected to oversee the overall Branding, Marketing, and Communications direction within the Media arm of the organization, actively participating in developing Media, Marketing & Communications strategy to advance the objectives of the organization.

Responsibilities

• Develop creative marketing and communication strategies in line with the organization’s objectives;
• Develop and implement a digital marketing strategy;
• Oversee responsibilities for media buying, advert placement, and billboards installations;
• Plan and manage media schedule, content creation, and distribution;
• Plan, coordinate, and produce marketing campaigns including events materials, press releases, social media, and web content;
• Conduct marketing research to support any required project and keep up with the latest marketing trends;
• Coordinate the activities of the digital marketing desk and outdoor advertising team;
•  Analyze clients and targets to identify growth opportunities;
• Build brand through relationship management and strategic communications;
• Establish and maintain effective relationships with all stakeholders;
• Carry out an ongoing competitive content assessment of other related businesses regularly;
• Continuously monitor, measure, and improve the effectiveness of communication initiatives.

Qualifications

• Bachelor’s degree relevant course.
• A Master’s degree would be an added advantage
• At least 5-7 years relevant experience in a similar position i.e. Marketing, PR and Communications
• Excellent communication and interpersonal skills
• Excellent understanding in how to use marketing tools and techniques to increase visibility, profile and reputation of an organisation
• Good understanding of the use of social media.
• Strategic and creative thinker
• Ability to conduct robust research
• Strong management and leadership skills
• Demonstrable project management skills
• Proficient in the use of IT systems
• Ability to work under pressure in a very dynamic and fast-paced environment.