Head, Marketing and Advert, Southern Region at Daily Trust

Job Summary

• The ideal candidate is expected to serve as a Deputy, as well as drive the business of the company in conjunction with the Regional Manager South.
• This includes improving our advertising and marketing in the Southern Region and other tasks that may come up occasionally.

Duties and Responsibilities

• To act as deputy to the Regional Manager, South and drive business and strategic deliverables,
• Focus on Business Development in the area of Advertising (Trust TV, online & Print) Copy Sales, Commercial Printing in the region
• Improve existing business relationships and develop strategies that would create in-roads to meet business goals within in the region.
• Undertake regular market intelligence to determine competitors’ strengths and take proactive steps to dominate the market.
• Develop a comprehensive contact list of actual and potential advertisers in the region and service the clients diligently.
• Initiate plans for extensive distribution and sales of company’s product within the region.
• Ensure the effective distribution of the titles in major cities, towns and LGAs within the region.
• Partnering with media agencies, institutional leaderships, MDAs, organisations, special committees, and consultants to support execution of key initiatives.
• Generate innovative ideas to promote our brand and products.
• Analyse sales and marketing metrics.

Qualifications and Experience

• Minimum of a Degree in Economics/Business Administration or a relevant discipline.
• A Master's Degree or an MBA will be an added advantage.
• Minimum of 12 years cognate experience with at least 6 years at mid-management level in a media organisation or media agency.
• Gender: Male or Female.
• Membership of relevant professional bodies is important.

Skills and Competencies:

• Excellent oral and written communication skills.
• Experience of developing, delivering and evaluating media strategies.
• Experience of providing strategic media advice and counsel to top management personnel.
• A detailed knowledge of the company’s business development and philosophy.
• Knowledge and understanding of business research principles, processes, and techniques.
• Ability to develop and prepare business analyses and plans.
• Computer literacy and knowledgeable about Microsoft Office Suite.
• Excellent oral and written communication skills.
• Experience of developing, delivering and evaluating media strategies.
• Experience of providing strategic media advice and counsel to top management personnel.
• A detailed knowledge of the company’s business development and philosophy.
• Knowledge and understanding of business research principles, processes, and techniques.
• Ability to develop and prepare business analyses and plans.
• Computer literacy and knowledgeable about Microsoft Office Suite.