Head, Digital Marketing at Prestigious Consulting Group

Job Description

• We are looking for a strategic and commercially driven Head of Digital to lead our digital presence, build brand authority, and drive measurable lead generation across Africa.
• This is a senior leadership role, not a routine marketing position. You will own the company’s digital strategy end-to-end, translating content, campaigns, and platforms into a clear revenue pipeline.

Role Overview

• As Head of Digital, you will sit at the intersection of brand, business development, and technology, leading a team and building a high-impact digital ecosystem that attracts, engages, and converts B2B clients across manufacturing, investment advisory, and consulting services.

Key Responsibilities
Digital Strategy & Growth:

• Develop and execute a full digital strategy (content, social, SEO, email, paid media) aligned with revenue goals
• Define OKRs, budgets, and performance targets
• Align digital efforts with Business Development to drive lead generation.

Brand Authority & Content:

• Position the company as a thought leader across LinkedIn, YouTube, and web platforms
• Oversee content strategy (articles, case studies, videos, insights)
• Drive SEO strategy to increase visibility and organic traffic.

Lead Generation & Conversion:

• Build and optimize B2B marketing funnels (awareness → conversion)
• Manage CRM-integrated lead pipelines and email marketing campaigns
• Run and optimize paid campaigns (LinkedIn, Google, Meta)
• Improve website performance and conversion rates

Team Leadership & Operations:

• Lead and manage a team (Social Media, Content, Growth, Video)
• Establish content systems, workflows, and performance standards
• Manage resources, timelines, and output quality.

Analytics & Reporting:

• Track and report on key metrics (traffic, leads, conversion, ROI)
• Build dashboards and provide data-driven insights to leadership
• Continuously optimize performance based on analytics.

Requirements

• Bachelor’s Degree in Marketing, Communications, Business, or related field
• 8–10years’ experience in digital marketing with 5–6years in a leadership role
• Proven track record in B2B lead generation and content-driven marketing
• Strong knowledge of SEO, CRM tools (HubSpot/Salesforce), Google Analytics, and paid ads
• Experience managing and developing digital teams.

What We’re Looking For:

• Strong commercial mindset (focus on revenue, not vanity metrics)
• Strategic thinker with hands-on execution ability
• Excellent leadership and stakeholder management skills
• Data-driven, innovative, and highly accountable.