Head, Digital Marketing & Brand Communications at FITC

Job Summary

• FITC is seeking a strategic, results-driven, and commercially focused professional to lead its Digital Marketing & Brand Communications function.
• The successful candidate will drive brand visibility, digital transformation, customer acquisition, stakeholder engagement, and revenue growth through innovative marketing and corporate communication strategies.

Key Responsibilities

• Develop and execute marketing, branding, and digital growth strategies.
• Drive lead generation, customer acquisition, and revenue growth initiatives.
• Strengthen brand positioning and market visibility.
• Lead corporate communications, media relations, and stakeholder engagement.
• Manage digital marketing channels and marketing automation platforms.
• Build and lead a high-performing marketing and communications team.
• Monitor marketing performance and deliver measurable business outcomes.

Qualifications & Experience

• Bachelor's Degree in Marketing, Mass Communication, Business Administration, or related discipline.
• Master's Degree or MBA is an added advantage.
• 12–15 years progressive experience in Marketing, Brand Management, Digital Marketing, or Corporate Communications.
• Minimum of 6 years in a senior leadership role.

Professional Certifications (Mandatory):

• Candidates must possess relevant certifications and memberships such as: CIM (UK) / CIMN, NIMN, NIPR / CIPR, DMI, Google, Meta, HubSpot Certifications

Key Competencies:

• Strategic Marketing Leadership
• Digital Marketing & Analytics
• Brand Management
• Revenue Growth & Demand Generation
• Corporate Communications
• Stakeholder Management
• Leadership & People Management.