Head, Corporate Strategy & Brand Management at Norrenberger Financial Group

Summary

• In this role, He/she will be responsible for developing and implementing strategic initiatives to enhance the overall corporate strategy and strengthen the brand positioning of one of our subsidiaries.
• You will play a crucial role in driving business growth, ensuring brand consistency, and maintaining a competitive edge in the market.

Responsibilities

• Lead the development and execution of the organization's corporate strategy in alignment with the overall business objectives.
• Conduct thorough market research and analysis to identify market trends, competitive landscape, and opportunities for growth.
• Collaborate with key stakeholders to define long-term strategic goals and create action plans to achieve them..
• Identify and evaluate potential strategic partnerships, collaborations, and alliances that align with the corporate strategy and enhance the brand's reach and reputation.
• Negotiate and establish partnerships to maximize mutual benefits and drive business growth.
• Oversee the creation and execution of integrated marketing campaigns to enhance brand awareness and perception.
• Monitor brand performance metrics and conduct regular market research to gain insights and recommend strategic brand positioning improvements.
• Develop and implement the overall brand strategy in alignment with the company's goals and objectives.
• Define and maintain brand guidelines, ensuring consistent messaging, visual identity, and tone of voice across all brand touchpoints.
• Set clear objectives and performance metrics for the team and ensure they are aligned with the organization's strategic priorities.
• Develop and manage the department's budget, ensuring effective allocation of resources to support strategic initiatives and achieve desired outcomes.

Requirements

• Proven experience with a minimum of six (6) years in corporate strategy development and brand management, preferably in the financial services industry.
• Strong analytical skills with the ability to conduct market research, analyze data, and derive insights.
• Excellent understanding of marketing principles and practices, including integrated marketing communications and digital marketing.
• Demonstrated track record of developing and executing successful strategic initiatives.
• Exceptional leadership and team management skills