Head, Business Development at Adeeva Capital Limited

Location: Ikeja, Lagos

Summary

• A self-motivated and results-driven individual who will direct and manage business development activities and develop/implement effective business strategies and programs.

Duties
Strategy & Planning:

• Develop annual sales strategy and business plan to drive business growth and the achievement of set goals including increasing sales, market share and profitability; cascade it down to quarterly and monthly sales operations plan
• Develop supporting implementation plans to drive the execution of strategies and business plan
• Develop integrated marketing strategies, product pricing and sales plans
• Lead market research, market analysis and competitive analysis in order to identify threats and opportunities and develop marketing plan and activities accordingly.
• Develop the sales and marketing division's budget in collaboration with finance
• Keep abreast of economic, industry, market and regulatory trends, ascertain their (potential) impact on the business and advice management accordingly; develop complementary strategies or initiatives to strengthen the company's market share position
• Develop strategies to expand the customer base and contribute to the development of the company's brand.

Sales & Marketing Management:

• Drive and monitor the implementation of the sales and marketing strategy and take necessary actions to correct deviations
• Lead the execution of integrated marketing and sales campaigns
• Ensure all marketing strategies adhere to the company's ethical code of conduct.
• Source and manage relationships with and evaluate the effectiveness of outsourced providers of marketing services.
• Coordinate and participate in promotional activities
• Lead the development and execution of product launches and related marketing initiatives
• Ensure adherence to the sales process in order to achieve market share gains within key customers segment.
• Initiate and coordinate development of action plans to penetrate new markets.
• Provide timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval.
• Provide input on the company's media, public relations and advertising initiatives
• Manage the division's budget to achieve set targets whilst improving operations and customer service standards
• Monitor key performance indicators for the business; report periodically on the division's activities as required

Business Development:

• Prospect for and identify new business opportunities
• Participate in business development activities throughout the market
• Work with the sales team to develop, negotiate and win long- term profitable and sustainable business.
• Lead negotiation for business deals.

Team Leadership & Management:

• Lead and manage the division's teams and their activities; manage performance
• Manage the sales force effectively to ensure that individual sales teams are meeting and exceeding specified targets
• Facilitate development; motivate, coach, develop and support staff
• Maintain contact with all clients and ensure high-level client satisfaction.
• Establish close business relationships with the clients' and act as a contract negotiator in transactions.
• Sustain rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Identify marketing opportunities via consumer requirements; continuous research to define market share, competitor's share, and competitor's strengths and weaknesses; forecast projected business; establish target market share

Requirements and Qualification

• B.Sc / HND in Marketing or any other relevant discipline.
• MBA, Master's Degree or professional qualification in a relevant field would be an added advantage
• 5 years sales management experience, with experience leading, motivating and managing staff
• Strong track record in selling across Financial Sector
• Knowledge of Investment Banking, Commercial Banking and Microfinance will be an added advantage.