Head, Brand Management & Strategy at Unified Payment Services Limited

Job Description

• Develop creative marketing communication strategies, plans and approaches to market products, services, and initiatives
• Position corporate brand to have optimal outlook and reach in its targeted marketplace; and to generate high probability sales leads.
• Continuously plan and execute brand engagement activities across digital and physical media.
• Manage and ensure top-notch content development for both online and offline channels.
• Serve as the custodian of the corporate brand, ensuring consistent projection of the company across all spheres of the business.
• Ensure all external communications are consistent with brand guidelines
• Have oversight for all technical, creative and content production process
• Provide input to the budgeting process for strategic/tactical marketing planning.
• Support the implementation of strategic through the line marketing activities including all internal communications, branding, events and sponsorships, merchandise management.
• Support the development of brand strategies and marketing plans across subsidiaries.
• Enforce brand consistency and drive brand quality across all platforms
• Execute assigned businesses’ marketing plans/activities in addition to budget scheduling efficiencies
• Liaise with Market Operations to ensure stakeholders requirements are clearly understood and delivered within stipulated SLAs
• Undertake, on a periodic basis, competitive activity tracking a well as actionable intelligence reports and develop appropriate response
• Maintain the security of all information entrusted with, and ensure full compliance with all principles and policies in IS Handbook
• Supervise all assigned marketing services executives to ensure that objectives are met.
• Any other related responsibilities as would be assigned.

Requirements

• A Bachelor's Degree in Marketing, Communications, Media or any other related field
• Master's Degree and relevant professional qualifications
• Minimum of 10 years of quality experience in a similar role.
• A very good understanding of different channels of communications media.
• An excellent understanding of how to use marketing tools and techniques across different communications channels to increase the visibility, profile and reputation of an organization
• Able to drive revenue through marketing
• Have a strong creative and design sense to be able to produce exceptional and visually appealing designs
• Good knowledge and understanding of strategic branding, marketing concepts, principles, and practices.
• Prior experience managing a team
• Analytical skills with a problem-solving aptitude. Excellent oral and written communication skills. Excellent report writing and presentation skills.