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  • Posted: Jun 28, 2022
    Deadline: Not specified
  • ARM Life formerly CrystaLife Assurance Plc. is the insurance subsidiary of Asset & Resource Management Company Ltd (ARM). Its parent company, ARM is one of the largest non-bank financial services firms in Nigeria with a focus on asset management. Established in 1994, ARM started operations as a traditional asset management company specialising in the ...
    Read more about this company


    Head, Brand Management & Development

    Job Objective(s)

    • Responsible for designing efficient branding processes to maintain brand consistency, justifying branding efforts with data, building inter-departmental relationships to build support bases for branding activities, managing ARM’s digital brand assets, immersing in the organization’s target markets to gain understanding of their nuances (and hence apply this to branding efforts), and driving real-time engagements in social media space.

    Duties and Responsibilities

    • Strategic Brand Management: Support the development and implementation of an effective brand management strategy, that supports the optimal brand positioning of the organization; identifies and adopts appropriate marketing vehicles (e.g. social media, SEO, events); monitors relevant channels (e.g. electronic media, newspapers, social media) to assess perceptions and interactions with the organization’s brand, and collaborates with both internal (i.e. customer experience management), and external stakeholders (i.e. rating agencies) to measure customer-based brand equity
    • Public Relations: Responsible for building alliances with both internal and external stakeholders to develop, and execute PR campaigns, with the aim of shaping and framing positive public perception of the organization.
    • Media Relations: Manage the organization’s relationship with the media through the proactive development of media contacts; monitoring media coverage, writing & distributing press releases; informing the press & general public of upcoming events or ongoing initiatives; monitoring media coverage; leading the organization of media events and promotional activities; and implementing initiatives to drive media coverage.
    • Brand Assurance: Ensure consistency in the brand’s manifestation in signages, branded and promotional items, by instituting appropriate quality controls, and service level agreements (SLAs) with vendors; ensure quality of signages and branded items, and undertake maintenance of brand collaterals.
    • Corporate Social Responsibility: Support the development of the organization’s CSR framework, and drive it’s execution, with the aim of promoting the organization’s positive citizenship in its operating environment.
    • Stakeholder Engagement: Proactively seek to build mutually beneficial, and trusting relationships with internal stakeholders - especially client functions, with the aim of delivering operational impact. Vendor Management: Manage the organization’s relationship with external agencies /service providers in line with the firm’s established practices and procedures (e.g. service level management).
    • Cost Management: Monitor the utilization, and allocation of the organization’s branding budget, and associated costs, with the aim of ensuring optimal utility of available resources, and avoiding budget over-runs.
    • Measurement of Branding Metrics: Collaborate with key stakeholders to identify relevant metrics for measuring the organization’s brand(s), and associated branding efforts, tracking and measuring key metrics for evaluating their effectiveness towards meeting targeted business objectives.
    • Supports Team’s Development: Provides advice, guidance and assistance to less experienced colleagues as required.

    Educational Qualifications:

    • Bachelor Degree from an accredited university
    • Master’s Degree in Public Relations or Marketing
    • Professional certification in Public Relations or advertising from a recognized professional body (e.g. CIPR, NIPR, APCON)


    • Minimum of 8 years of work experience in corporate communications, advertising and/or marketing research, 3 of which should be in mnagerial capacity

    Method of Application

    Interested and qualified? Go to ARM Hold Co. on to apply

    Be found by employers. Sign up and complete your profile.

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