Head, Brand and Communications at PricewaterhouseCoopers (PwC)

Reference Number: 130-PEO01193
Department: People & Change Nigeria
Job type: Permanent

Primary Objectives

• Develop and execute innovative strategies that will promote the Bank’s brand visibility, competitive positioning, relevance, and goodwill.
• Develop and implement communication plans and strategies that increase customer retention and increase the Bank’s profitability

Duties and Responsibilities

• Establish style guides, brand guidelines, a brand vision, and a value proposition for the short and long term
• Develop and implement strategic brand initiatives that will increase the Bank's visibility, trust, and business growth
• Monitor and ensure corporate brand integrity across all product segments, platforms (internal & external) and communication channels
• Responsible for creating, coordinating, and implementing campaigns, advertisements, communications, and other forms of public relations activities across various offline and online media/social media platforms
• Maintain current knowledge of global marketing and branding trends across financial and non-financial sectors.
• Accountable for all creative outputs, including web promotional materials, creative briefings, graphics, and photography
• Assist in the creation of new products and launches as well as the identification of new business opportunities
• Create execution plans for thought leadership initiatives that utilize a variety of material to increase the Bank's brand visibility, credibility, and trust in the marketplace, while also establishing the Bank's MD/CEO as a thought leader within the financial sector.
• Review the material on the Bank's website and other mainstream multimedia marketing channels and New Media (Email, Digital - Blog, Online newspaper, Social Media) to ensure that it meets the required standard and promotes a positive image of the Bank
• Make prudent use of the budget allocated for communications and promotional items to ensure a visible return on investment
• Conduct competitor and customer analysis to gain insights into current trends

Key Performance Measures

• Integrated brand communications plans
• Wide brand awareness and trust
• Financial controlling, coordination, and evaluation of brand activities 

Qualifications and Experience

• First Degree in Marketing, Business Administration, Finance, or a related field
• Master’s Degree is an advantage
• Minimum of ten (10) years’ proven record in Brand communication & Marketing in a Bank
• Minimum of five (5) years’ leadership experience with a strong and progressive track record of exceptional service delivery

Skills and Competencies:

• Advanced knowledge of, and understanding of contemporary brand management principles and practice
• Ability to apply information and knowledge to support brand and communication decisions
• Ability to think strategically, using analytical skills to transform strategies into concrete actions
• Good knowledge of the Bank’s product/services
• Excellent communication skills, i.e., writing, presenting, and listening skills
• Strong leadership, people management and supervisory skills
• Strong negotiation skills