HBB Business Analyst & CVM role at Airtel

Job Description

• To provide implementation and support on the campaign management solution.
• To manage the optimization of the campaign platform capabilities and communication channels.  This will lead to customer value development and value loss reduction

Responsibilities

Campaign Management

• Business reporting and Analysis for the HBB business
• Business insights on sales and marketing KPI’s
• Daily CWN reporting on business KPI’s
• Competition Analysis to support business decision making
• Create micro and macro campaigns on Campaign Manager
• Identify and run BTL campaign opportunities
• Work with the business for campaign optimization

Communication Library

• Create and maintain the campaign and communication library
• Create and manage communication decision matrix
• Manage and regulate best campaign per channel and volume of communication for each campaign

ROI

• Measure campaign performance
• Measure the campaign impact on GR
• Balance bonus and paid MoU/Revenue

Data Analysis & Campaign Management

• Provide Report of the Campaign performance 
• Correlate the campaign report performance to the business models
• Provide recommendations for campaigns based on data analysis
• Compare the Target group performance to the Control group performance

Performance Reporting

• Collate the daily, weekly and monthly performance reports 
• Collate the team reports

DIMENSIONS 

Other Dimensions

• No. of direct report
• Overall team strength

Qualifications

Educational Qualifications  

• Bachelors in Accounting, Economics, Statistics, Mathematics, Computer Science , Engineering or any numerate discipline 

Relevant Experience & Functional / Technical Skills 

• Data analysis 
• At least 4 years in Data modeling experience
• Strong SQL skills
• Advance Ms Excel skills
• Knowledge of COGNOS is an added advantage

Other requirements 

• Ability to think out of the box
• Ability to work well in teams
• Ability to work within timelines
• Ability to learn within a short time