Growth Marketing Manager at PE Lifts Nigeria

Job Description

• The Growth Marketing Manager will be responsible for driving the company’s digital growth across multiple channels.

Key Responsibilities
Website Design & Management:

• Design, develop, and manage responsive, user-friendly websites aligned with brand identity.
• Ensure websites are optimized for speed, SEO readiness, mobile responsiveness, and overall user experience (UX/UI).
• Maintain hosting, domain, CMS, and resolve technical website issues.
• Integrate and manage analytics/tracking tools to measure website performance.

Google Ads & Account Optimization:

• Plan, create, and manage PPC campaigns across Google Ads (Search, Display, Shopping, Video).
• Optimize campaigns through bidding strategies, ad copy improvements, and audience targeting.
• Track KPIs such as CTR, CPC, ROI, and conversion rates, adjusting campaigns as needed.

Performance Marketing & Ads Optimization:

• Plan, execute, and manage paid media campaigns across search, display, video, and remarketing channels.
• Optimize campaigns through A/B testing, bidding strategies, and creative improvements.
• Track and report on KPIs such as CTR, CPC, ROI, and conversion rates.

Google Account Management & Troubleshooting:

• Manage and optimize company Google accounts (Google Ads, Analytics
• GA4, Search Console, Tag Manager, Google Business Profile, Google Workspace).
• Troubleshoot account issues such as suspensions, billing/payment errors, and policy violations.
• Resolve technical integration errors between Google tools and company platforms.

Search Engine Optimization (SEO):

• Conduct regular site audits, keyword analysis, and content optimization for higher rankings.
• Implement both on-page and off-page SEO strategies, including backlink building and local SEO.
• Monitor algorithm updates and adapt strategies accordingly.

Analytics, Reporting & Growth Strategy:

• Integrate digital analytics tools to capture marketing performance data.
• Provide insights and recommendations for continuous improvement of campaigns and website performance.
• Collaborate with cross-functional teams (content, design, sales) to align marketing with business goals.

Qualifications

• Bachelor’s Degree in Marketing, IT, Computer Science, Business, or a related field.
• Certifications in digital marketing, analytics, or performance marketing are highly desirable.
• Minimum of 4 years’ proven experience in growth marketing, digital marketing, or performance marketing.

Required Skills & Competencies:

• Strong expertise in website design platforms
• Hands-on experience with SEO tools.
• Proficiency in performance marketing platforms (Google Ads, Meta Ads, etc.).
• Ability to manage and troubleshoot digital accounts across multiple platforms.