Growth Marketing Manager at Pagatech Limited

Job Roles

• Campaign Strategy Development: Create and execute integrated marketing campaigns for small business merchants across online and offline channels.
• Customer Journey Mapping: Analyze target audiences to craft compelling messages that align with their decision-making process.
• Reporting: Provide clear performance updates to stakeholders, highlighting successes and areas for improvement.
• Campaign Management: Lead campaigns from planning to execution, optimizing budgets to meet business goals.
• Data Analysis: Use analytics tools to track performance and transform user behavior insights into actionable strategies.
• Cross-Department Collaboration: Work closely with sales teams to maximize lead conversion from marketing efforts.
• Continuous Testing and Refinement: Conduct A/B tests and implement industry best practices to enhance marketing effectiveness.

Key Competencies

• Strong data orientation with expertise in analyzing marketing funnels and identifying growth opportunities.
• Self-motivated professional who excels in fast-paced environments.
• Self-motivated professional who excels in fast-paced environments.
• Strong analytical mindset with a proactive approach to problem-solving.
• Proven track record of achieving measurable business results through marketing initiatives.
• Deep understanding of medium-large business challenges and the payment processing landscape.
• Basic knowledge of databases and SQL is a plus

Qualification

• Experience: 5-7 years in growth marketing or related fields, preferably in merchant services or fintech. Product-led growth experience is a plus.
• Technical Skills: Proficiency in data analysis tools and marketing automation platforms.
• Creative Problem-Solving: Proven ability to develop innovative marketing solutions for customer engagement.
• Project Management: Strong organizational skills with the ability to handle multiple projects effectively.
• Market Knowledge: Deep understanding of merchant digital payments ecosystem and behavior.
• Communication Skills: Excellence in written and verbal communication for marketing content and team collaboration.
• Must have completed the mandatory NYSC