Growth Marketing Lead at Decagon

Duties/Responsibilities:

• Develop and execute innovative growth marketing strategies that amplify our institute's visibility.
• Utilize a variety of digital platforms, social media, email campaigns, webinars, and more to engage with potential candidates and build a robust candidate pipeline.
• Oversee end-to-end recruitment campaign management, from ideation and creation to execution and performance analysis.
• Continuously analyze campaign metrics, conversion rates, and engagement data to refine strategies and achieve optimal results.
• Act as a brand ambassador, communicating our institute's values, culture, and opportunities to potential candidates.
• Lead the admissions team to ensure a seamless transition for candidates.

Requirements:

• Bachelor's degree in Marketing, Business, or related field.
• 4 - 5 years of work experience in growth marketing, focusing on candidate or customer acquisition in the education or tech industry.
• Strong understanding of digital marketing channels, analytics, and campaign optimization.
• Exceptional communication skills to craft persuasive and engaging content.
• Creative thinking and a passion for leveraging technology to achieve growth goals.

Benefits of Working at Decagon:

• Decagon offers an energized, upbeat work environment that strongly fosters employee work-life balance.
• Great/ Flexible work culture - as long as you get the work done.
• Amazing personal growth experience - at one of the fastest-growing start-ups in Nigeria.
• Pension and Health Plan.
• Transportation Allowance
• Working with a motivated and talented team, plus regular team events.
• More importantly, it is an opportunity to transform the Software Engineering Ecosystem within Nigeria and beyond.