Growth Manager at ImaliPay

About the role

ImaliPay is looking for a Growth Manager based in Ibadan,  Nigeria who will help develop and execute the plans that will help the company acquire and retain customers, as well as upsell its products or services. This involves gathering input from customers and various internal departments and using this information to establish growth targets and choosing key performance indicators. This will  in turn support in building custom solutions to provide financial services to Gig Workers in Africa.

Duties and Responsibilities

• Function as the intersection between marketing and product development and focus on customer and  user acquisition, activation, retention and upselling. 

• Work cross-functionally with engineering, design, analytics, product management, operations, and  marketing to design and execute growth initiatives. 

• Identify company’s growth opportunities and manage the growth team’s effort to maximize the  opportunities. 

• Define the company’s growth plan, coordinate and execute growth programs, and optimize revenue  funnels. 

• Study, analyze and report on trends, opportunities for expansion and projection of future company  growth. 

• Take ownership of multiple marketing channels (online and offline), being responsible to scale those  channels efficiently across multiple markets (NG, KE, SA) with a test and learn approach. 

• Use organic growth strategies such as referrals, SEO, content marketing, digital marketing. 

• Provide customer insight, by blending data with a deep understanding of user needs, habits, and  perceptions developed through targeted interviews, usability studies, and customer feedback.

• Responsible for prioritizing growth initiatives and product changes. 

• Master statistical reasoning, understand how to design effective experiments, and develop a  quantitative intuition for interpreting user experience data. 

• Build an efficient growth team whose culture is suited to the challenging and experimental nature of  the work.

• Coach and mentor staff in the growth team.  

• Perform other responsibilities as required by the Line manager.

Requirements

• Bachelor’s degree (Bsc) in Marketing, Business Administrations, or a relevant field (MBA preferred) • 

• 4 - 5 years of experience as a Growth Manager, Marketing Executive, Research Analyst or in a similar  position 

• Experience in startups or start-up development activities is a plus. 

• Experience in Fintech is an advantage. 

• Experienced in using database management systems and data visualization software, like MySQL,  Tableau, Google Analytics, etc.

• Excellent knowledge of growth strategies such as content marketing, digital marketing, referrals,  SEO, etc. 

• Excellent written and oral communication skills, and the ability to effectively communicate  complex ideas and information to stakeholders 

• Strong reporting and presentation skills 

• Possess strong analytical and problem-solving skills, with the ability to make well-thought-out  decisions. 

• Have the ability to understand external and internal trends & changes and advise on appropriate  strategic and operational responses. 

• Result oriented, strategic thinker with a futuristic experimental mindset 

• Strong leadership skills and operationally oriented 

• Highly trustworthy, discreet and ethical 

• Start-up compatibility, hands-on mentality, integrity and dependability

ImaliPay is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression. All qualified persons are encouraged to apply.