Growth and Acquisition Manager at Elvaridah

Job Summary: 

• We are seeking a dynamic and results-oriented Growth and Acquisition Manager with 2-3 years of proven experience to drive user acquisition and engagement for our FinTech products. You will be responsible for developing and executing strategies to acquire new customers, optimize conversion funnels, and foster sustainable growth. This role requires a blend of analytical prowess, creative thinking, and a strong understanding of digital marketing channels within the FinTech landscape.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive growth and acquisition strategies to attract and convert new users across various digital channels (e.g., paid social, search, content marketing, SEO, partnerships, email marketing, affiliate marketing).
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns from conception to execution, ensuring alignment with overall business objectives and budget constraints.
• Performance Analysis & Optimization: Monitor, analyze, and report on key acquisition metrics (CAC, LTV, conversion rates, etc.) using data analytics tools. Identify trends, insights, and opportunities for optimization to maximize ROI.
• A/B Testing & Experimentation: Design and execute A/B tests to optimize landing pages, ad creatives, user flows, and other acquisition touchpoints.
• Market Research & Competitive Analysis: Stay abreast of industry trends, competitive landscapes, and emerging technologies in the FinTech space to identify new growth opportunities.
• Partnership Development: Identify and nurture strategic partnerships with relevant organizations, influencers, and affiliates to expand reach and drive user acquisition.
• Content & SEO: Collaborate with the content team to develop engaging content that attracts and converts target users, and optimize website content for search engines.
• User Journey Optimization: Work closely with product and engineering teams to identify and implement improvements to the user onboarding experience and conversion funnels.
• Budget Management: Manage acquisition budgets effectively, ensuring optimal allocation of resources across channels to achieve growth targets.
• Reporting: Prepare regular reports and presentations on acquisition performance, highlighting key achievements, challenges, and recommendations.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, Economics, or a related field.
• 2-3 years of demonstrable experience in growth marketing, user acquisition, or digital marketing, preferably within the FinTech or a fast-paced technology company.
• Proven track record of successfully planning, executing, and optimizing digital acquisition campaigns.
• Strong understanding of various digital marketing channels including SEM, SEO, ASO, social media advertising, content marketing, email marketing, and affiliate marketing.
• Proficiency in using analytics tools such as Google Analytics, Mixpanel, Amplitude, or similar platforms.
• Data-driven mindset with strong analytical and problem-solving skills.
• Excellent communication, interpersonal, and presentation skills.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.
• Familiarity with the Nigerian FinTech ecosystem and consumer behavior is a strong advantage.