Job Summary
The Group Head, New Media will be responsible for leading the Dangote Group's digital communications function and driving the Group's digital presence, online reputation, and audience engagement across all digital platforms. The role serves as the strategic custodian of the Group's digital communications ecosystem, ensuring that all digital channels effectively support the Group's corporate objectives, brand positioning, stakeholder engagement, and reputation.
The incumbent will provide strategic leadership for the New Media Office, overseeing digital communications strategy, corporate websites, social media, content development, multimedia production, digital monitoring, reputation intelligence, and real-time communications.
Key Duties & Responsibilities
Strategic Leadership
- Develop and implement the Group's digital communications strategy in alignment with corporate objectives.
- Provide strategic leadership and direction for the New Media Office, ensuring operational excellence and high team performance.
- Drive innovation by identifying and adopting emerging digital media trends, technologies, and best practices.
- Develop policies, standards, and governance frameworks for digital communications across the Group.
Digital Platforms & Content Management
- Lead the management, optimization, and continuous improvement of the Group's corporate websites and digital platforms.
- Establish content governance standards to ensure consistency, quality, accessibility, and alignment with the Dangote brand.
- Oversee editorial planning, content calendars, publishing schedules, and digital content distribution.
- Direct the production of high-quality multimedia content, including videos, graphics, photography, animations, and digital campaigns.
Social Media & Digital Engagement
- Lead the management of all corporate social media platforms and digital engagement channels.
- Develop initiatives that enhance the Group's digital visibility and strengthen executive thought leadership.
- Oversee community management and stakeholder engagement across digital platforms.
- Design and implement strategies to grow digital audiences, improve engagement, and strengthen brand advocacy.
Digital Reputation Management
- Lead the Group's digital reputation management strategy.
- Oversee social listening, media monitoring, sentiment analysis, and digital intelligence activities.
- Identify emerging digital issues, risks, and opportunities and provide proactive recommendations.
- Coordinate real-time digital communications during issues, incidents, and crisis situations to protect the Group's reputation.
Analytics & Performance Management
- Develop and monitor key performance indicators (KPIs) for all digital communication activities.
- Produce regular performance dashboards and strategic reports for executive leadership.
- Use data and insights to continuously improve content effectiveness, audience engagement, and digital platform performance.
Stakeholder Collaborations
- Partner with Corporate Communications, Branding, Investor Relations, Human Resources, Sustainability, Business Units, and Executive Leadership to ensure aligned messaging across all digital channels.
- Coordinate digital communications initiatives across the Group to maintain consistency, brand integrity, and effective stakeholder engagement.
- Provide strategic digital communications counsel to senior leadership and support enterprise-wide communication initiatives.
Qualifications & Experience
- Bachelor's degree in Communications, Journalism, Marketing, Digital Media, Public Relations, or a related discipline.
- A Master's degree or relevant postgraduate qualification will be an advantage.
- Minimum of 12–15 years' relevant experience in digital communications, media, corporate communications, or related fields.
- At least 5 years' experience in a senior leadership role managing enterprise-wide digital communications functions.
- Demonstrated experience within a large corporate organization, multinational company, media organization, or leading communications agency.
- Proven track record of developing and executing digital communications strategies that enhance brand reputation and stakeholder engagement.
Technical Competencies
- Digital Communications Strategy
- Digital Media and Social Media Management
- Corporate Website and Digital Platform Management
- Content Strategy and Editorial Leadership
- Multimedia Content Production
- Digital Reputation Management
- Crisis and Issues Communications
- Social Listening and Sentiment Analysis
- Digital Analytics and Performance Reporting
- Brand Governance and Content Standards
Leadership Competencies
- Strategic Thinking
- Executive Presence and Influencing Skills
- Leadership and Team Development
- Stakeholder and Relationship Management
- Innovation and Digital Transformation
- Decision Making and Problem Solving
- Collaboration and Cross-functional Leadership
- Excellent Written and Verbal Communication Skills
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