Graphics & Digital Marketer at Pharmarun

Job Summary

• We are seeking a highly creative and data-driven Graphics & Digital Marketing Associate to support our brand growth and online presence.
• The ideal candidate will be responsible for developing visual assets, executing digital marketing strategies, managing online campaigns, and driving engagement and conversions across digital platforms.
• This role requires a balance of creative design skills and hands-on digital marketing execution, with a strong focus on performance and brand consistency.

Key Responsibilities
Digital Marketing:

• Develop and execute digital marketing strategies to drive brand awareness, lead generation, and conversions
• Manage and optimize social media platforms (Instagram, LinkedIn, X, Facebook, TikTok, etc.)
• Plan and execute paid and organic campaigns across digital channels
• Monitor campaign performance using analytics tools and prepare performance reports
• Conduct audience research and identify opportunities to improve reach, engagement, and ROI
• Support SEO, email marketing, and website content initiatives where required
• Stay updated on digital marketing trends, tools, and best practices.

Graphics & Creative Design:

• Design high-quality graphics for social media, ads, website, presentations, and marketing materials
• Ensure all designs align with brand guidelines and messaging
• Create visual assets for campaigns, promotions, and product launches
• Collaborate with content and marketing teams on campaign concepts and execution.

Content & Brand Management:

• Develop content calendars aligned with marketing objectives
• Maintain consistent brand tone, visuals, and storytelling across all digital touchpoints
• Support internal teams with creative and marketing materials as needed.

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications, Design, or a related field
• Proven experience in digital Marketing and Graphic Design
• Strong proficiency in design tools such as Canva, Adobe Photoshop, Illustrator, or similar
• Hands-on experience managing social media accounts and digital campaigns
• Knowledge of digital analytics tools (Google Analytics, Meta Insights, Ads Manager, etc.)
• Understanding of paid ads, content performance tracking, and conversion metrics
• Strong creative thinking, attention to detail, and communication skills
• Ability to manage multiple projects, meet deadlines, and work independently.