Graphic Design/Digital Marketing Officer at First Excelsia

Industry: Law
Our client, a full-service law firm is seeking to fill the role of a Graphic Design/ Digital Marketing Officer.

• The ideal candidate for this role should possess good knowledge of design applications, basic
• knowledge of HTML & related web development skills, an eye for details and familiarity with
• Content Management Systems (CMS), SEO, PPC, et al.
• The role is also responsible for the coordination of all visual, graphic design brand activities as well as coordination of the brand’s visual marketing communication efforts. The goal is to get
• the company’s message across in a clear and visually captivating manner.

Job Description:

• Coordination and implementation of visual, graphic design activities for the organisation
• Maintaining brand consistency throughout all marketing/ business development efforts
• Responsible for the conceptualisation and development of print and nonprint designs including proposals, pitch decks, marketing contents, et al.
• Plan and execute all digital marketing efforts, including SEO/SEM, PPC, marketing database, email, social media and display advertising campaigns
• Design, build and maintain social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Responsible for content creation and creative designs
• Responsible for reporting & analysis with Google Analytics or other analytics tools

Person Specification:

• First Degree from a recognized institution
• A minimum of 2-3 years’ experience in Digital Marketing and Graphic Design
• Excellent communication skill
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development
• Strong analytical skills and data-driven thinking
• Strong creative copywriting and proofing skills with an adaptive style
• Experience working with content management systems SEO content & campaigns
• Comfortable and skilled designing fluidly across all print and digital mediums: web, mobile and apps
• A strong working knowledge of Adobe Creative Suite (Photoshop essential, InDesign & Illustrator are an advantage)