Grain Point Marketer at Novus International

Job Summary

• Superintend marketing, sales, and branding efforts of GrainPoint operations and services.
• Design, develop, and implement comprehensive marketing strategies and tactics to create awareness of GrainPoint operations and services in a cost-effective and profitable manner.
• Build strategic relationships and partner with key industry players, agencies, and other stakeholders.

Responsibilities and Duties
 

Marketing

• Have a detailed understanding of the services GrainPoint agencies offer and the modes of operations in order to market it to clients and partners.
• Prepare a roadmap for the services GrainPoints offers and evaluate the development of upcoming products, assess the sales performance, predict future sales, and prepare budgets accordingly.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Measure and report on the performance of marketing campaigns, gain insight, and assess against goals.
• Analyse customer behavior and adjust marketing arrangements, advertising campaigns, etc accordingly.

Partnership

• Put together a contact list for prospective organizations we can partner with - FCMGs, Agro-allied, banks, and insurance companies.
• Drive partner engagement with FMCG and agrochemical companies for retail distribution of their products to rural communities via GrainPoint outlets.
• Drive engagements with NGOs in need of access to rural communities.
• Drive partnership engagement with financial services institutions using our channels as agency banking locations, hence driving financial inclusion within the rural communities.

Communication

• Responsible for preparing and communicating GrainPoint marketing strategy, developing market segmentation, prospectus, pricing strategies, and competitive analysis.
• Drive social media engagement and visibility, especially LinkedIn as a good number of international bodies and NGOs use LinkedIn when looking for partners.
• Produce valuable and engaging content for the company website that attracts and converts target groups.

Brand management

• Responsible for GrainPoints brand management, sales, product development, marketing communications, pricing, distribution channel management, market research, marketing training, etc.

Strategy

• Responsible for GrainPoints strategic planning using appropriate analytical methods to define microeconomic factors, which can affect the management techniques and the success of a company.
• Prepare and monitor GrainPoint marketing budget on a periodic basis and use funds as approved and agreed.

Training

• Provide content and participate in the onboarding of new employees.
• Provide content and participate in the process of training department employees.

Requirements:

• First degree or higher diploma in social science, marketing.
• Experience in market research and marketing of agricultural products is required.

Has knowledge of:

•  Data analysis and report writing.
•  Selling techniques and pipeline management

Has the ability to:

• Work under pressure.
• Understand and follow the company policies and procedures