Global Marketing Manager at Engie Africa

Job Purpose/Mission 

The Marketing Manager is a key part of the Global Sales & Marketing team responsible for the development and execution of strategic & tactical sales and marketing initiatives for the EEA organization across Africa.  This role will be responsible for contributing to the development and overseeing the execution of strategic & tactical marketing activities to bring life changing products to millions of customers and overall commercial success for the business.

The preferred candidate will have robust experience with sales-driven marketing and trade visibility initiatives in Africa.

Key Responsibilites & Activites

• Be a thought partner to and support country teams in the development of impactful marketing strategies, plans and campaigns to support the sales, customer finance, CX and product functions in meeting the country’s business goals and objectives.
• Own the implementation of set initiatives across all markets including campaign launch across various channels.
• Create and cascade frameworks & tools for execution of sales and promotional campaigns, trade marketing across the EEA markets
• Coordinate regular trainings and provide general support to country marketing teams in identified areas of improvement. Also, collaborate with and provide support to other global departments such as product, customer experience, customer finance.
• Own the development of GTM for global lead product launches and cascade to Country teams for implementation.
• Own the animation of Sales Teams through creative and profitable trade promos that result into increase in volume or revenue.
• Own the design and implementation of group wide Marketing campaigns in line with business priorities and seasonality.
• Create benchmarks, best practices and tools for country marketing teams to plan, implement and monitor the performance of their activities, such as: marketing campaign plans, customer segmentation analysis, ROI metrics & measurement, budgeting and reporting processes.
• Supervise the Global Graphic Designer in line with the EEA performance management framework.
• At global and Country level develop the Marketing budget and support Country teams in setting budgets aligned with marketing strategy/mix ambition.

Experience:

• At least 6 - 8 years’ experience in marketing with FMCG, Telco or Solar Industry experience in Africa. 
• Experience with building and managing marketing teams across different geographies and cultures.
• Ability to utilize data to measure activity and extract key insights to iterate and refine initiatives
• Ability to identify target audiences, develop strategy and employ tactics that engage, inform and motivate them
• Highly innovative and collaborative, with excellent interpersonal and influencing skills
• Ability to collaborate with teams across a variety of locations and cultures
• Excellent project management skills paired with great attention to detail
• Exceptional verbal, written, and visual communications skills
• Self-starter and ability to work independently

Qualifications:

• Bachelors degree in Business or relevant fields.

Language(s): 

• English
• French or Portuguese is a plus