General Manager at Stova Industries Ltd

Summary

• Driven by innovation and a commitment to quality, we are seeking an exceptional General Manag to provide strategic leadership, drive operational excellence, and spearhead our expansion across Sub-Saharan Africa.
• This is a high-impact executive role with full P&L accountability, overseeing cross-functional teams across manufacturing, sales, marketing, supply chain, finance, and HR.
• If you are a results-oriented leader with deep FMCG experience and a passion for building sustainable business success, we want to hear from you.

Key Responsibilities
Strategic Leadership & Business Growth:

• Develop and execute long-term business strategies, annual operating plans, and commercial initiatives.
• Identify market opportunities, consumer trends, and drive market expansion into new territories.

Financial Management & Profitability:

• Take full ownership of the company’s Profit & Loss (P&L), driving revenue growth, cost optimization, and profitability.

Operational Excellence & Supply Chain:

• Oversee manufacturing, procurement, quality assurance, warehousing, and logistics.
• Drive continuous improvement initiatives to enhance productivity, reduce waste, and ensure product availability.

Commercial & Market Leadership:

• Provide strategic oversight of sales, distribution, and route-to-market activities.
• Strengthen distributor relationships, improve market penetration, and drive brand growth.

Corporate Governance & Compliance:

• Ensure compliance with statutory, regulatory, environmental, and safety requirements.
• Manage relationships with regulatory bodies and key external stakeholders.

Leadership & People Development:

• Provide direction to departmental heads and senior management.
• Build a strong leadership pipeline and foster a culture of accountability, collaboration, and innovation.

Qualifications & Experience

• Education: Bachelor's Degree in Business Administration, Marketing, Engineering, Finance, or a related discipline.
• An MBA is highly preferred.

Experience:

• 10 - 12 years of progressive management experience in the FMCG industry.
• 3–5 years in a senior leadership role (e.g., Business Unit Head, Country Manager, Commercial Director, or General Manager).
• Proven track record leading cross-functional teams in manufacturing, sales, supply chain, and corporate functions.
• Deep understanding of FMCG operations, route-to-market strategies, and business growth dynamics.

Key Competencies:

• Strategic Business Management & P&L Ownership
• Manufacturing & Supply Chain Management
• Financial Planning & Budget Management
• Sales & Commercial Strategy
• Business Development & Market Expansion
• People Management & Workforce Planning
• Operational Excellence & Continuous Improvement
• Risk Management & Corporate Governance.

Leadership Attributes:

• Strategic Thinking & Decision Making
• Business Acumen & Stakeholder Management
• Communication, Influencing & Negotiation Skills.
• Change Management, Accountability & Results Orientation.

Performance Metrics (KPIs)

• Achievement of Revenue, Gross Margin, EBITDA, and Net Profit targets
• Market share growth across core product categories
• Operational efficiency improvements (cost reduction, waste reduction, productivity)
• Sales volume, distribution expansion, and customer acquisition
• Service level performance and order fulfilment rates
• Successful execution of market expansion and new product launches
• Talent retention, leadership development, and succession readiness
• Adherence to corporate governance, regulatory, and safety standards
• Digital transformation and business intelligence adoption.