General Manager at Fernhill Digital Consulting

Reporting Line: Chief Executive Officer

Level: Manager

Job Overview:

This is a leadership role responsible for driving the overall strategic vision and operational efficiency of the company. You will oversee daily business operations, ensure team alignment with organizational goals, and monitor project execution to maintain high-quality standards. This role requires strong leadership in managing cross-functional teams, optimizing resources, and ensuring client satisfaction

Job Responsibilities

• Works with the Chief Executive Office  to develop cohesive and productive goals for the company and designs ways to meet them.
• Foster a culture of creativity, growth, and continuous learning within the team.
• Develop and implement the company’s strategic vision to drive business growth and market expansion.
• Identify new business opportunities, partnerships, and revenue streams.
• Lead and manage cross-functional teams, ensuring seamless collaboration across departments.
• Oversee financial planning, budgeting, and resource allocation to optimize profitability.
• Maintains consistency over the quality and message of the creative team’s output.
• Set clear performance goals and monitor team productivity, ensuring high-quality service delivery.
• Anticipate the future direction of the industry using both research and own insight, and brings the company into the fore of that trajectory.
• Establish and refine workflows to enhance operational efficiency and client satisfaction.
• Oversee the execution of digital marketing campaigns, ensuring alignment with brand and client objectives.
• Stay updated on industry trends, emerging technologies, and best practices in digital marketing.
• Mentor and develop team members, providing feedback and opportunities for growth.
• Manage key client relationships, ensuring satisfaction and long-term partnerships.
• Supervise campaign planning, execution, and performance analysis to meet client objectives.
• Provide support under the direction of the CEO to external organizations
• Drive innovation in digital marketing strategies, adopting new tools and technologies.

Requirements & Competencies

• Ability to develop and execute business strategies to drive revenue and market expansion.
• Must be familiar with a variety of branding and marketing strategies.
• Must know how to nurture and adapt an existing brand to suit changing circumstances within the company and the industry.
• Must be incredibly self-motivated and innovative.
• Must be creative with a unique approach to persistent problems, adding value to existing products and deriving positives from negatives.
• Must be able to take charge of any situation, exerting a dominant vision and encouraging others to support that vision.
• Must have exceptional communication skills and be able to bridge the gap between the business and creative sides of the company.
• Must be able to multitask and manage a number of different projects at once.
• Must be able to translate ideas into actionable projects.
• Strong decision-making skills with a focus on long-term business sustainability.
• Possess excellent interpersonal and communication skills.
• A strategic thinker & creative problem solver with the ability to be hands-on when required.
• Possess excellent communication and business-facing skills, are organized and are able to multi-task effectively.
• A a strong networker & relationship builder.
• A strong team player who can manage multiple stakeholders
• Proven ability to lead and motivate cross-functional teams in a fast-paced environment.