FMCG Brand Manager at Global Profilers

Summary

• The Brand Manager has the responsibility to develop and execute marketing programs so that the brand remains recognizable, up-to-date, and exciting to customers, and promote and change the public perception of the brand(s).

Job Responsibilities

• Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term.
• Carrying out market research to keep up to date with customer trends, as well as trying to predict future trends.
• Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Analyzing the success of marketing campaigns and creating reports.
• Creating and managing promotional collateral to establish and maintain product branding.
• Managing the budget for advertising and promotional items.
• Analyze brand positioning and consumer insights.
• Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, research consumer markets and competitors’ activities.

Must Haves

• Bachelor’s Degree / HND in any discipline from a reputable Institution.
• Experiences/Knowledge/Skills: (What experience brings success to this role)
• Minimum of 5 years’ Brand experience.
• Have at least 3 years FMCG experience as a brand manager/Market Manager
• Brand awareness - a clear understanding of brands and the marketing mix.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.

Behavioural Competencies:

• Result Orientation
• Strong Bias for Action
• Team alignment
• Attention to detail

Skills:

• Relationship management skills.
• A strong focus on results.
• A high degree of business acumen.
• Demonstrate the ability to think both analytically and creatively.
• Excellent communication skills.
• Product and Customer Knowledge.

Salary
N8,000,000 - N12,000,000 (annual Gross).