FMCG Brand Manager at Global Profilers

SUMMARY

The Brand Manager has the responsibility to develop and execute marketing programs that have the responsibility that the brand remains recognizable, up-to-date, and exciting to customers, and promote and change the public perception of the brand(s).

SALARY: N8 million - N12 million Gross

JOB RESPONSIBILITIES

• Brand strategy, including the setting of style guides, brand guidelines, brand vision, and value proposition for short as well as long term.
• Carrying out market research to keep up to date with customer trends, as well as trying to predict future trends.
• Developing strategies and managing marketing campaigns across print, broadcast, and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
• Analyzing the success of marketing campaigns and creating reports.
• Creating and managing promotional collateral to establish and maintain product branding.
• Managing the budget for advertising and promotional items.
• Analyze brand positioning and consumer insights.
• Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
• Monitor market trends, and research consumer markets, and competitors’ activities.

MUST HAVES

• Bachelor’s Degree/HND in any discipline from a reputable Institution.
• Experiences/Knowledge/Skills: (What experience brings success to this role)
• Minimum of 5 years’ Brand experience.
• Brand awareness - a clear understanding of brands and the marketing mix.
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Experience in identifying target audiences and devising effective campaigns.

BEHAVIOURAL COMPETENCIES

• Result Orientation
• Strong Bias for Action
• Team Alignment
• Attention to detail

SKILLS

• Relationship management skills
• A strong focus on results
• A high degree of business acumen
• Demonstrate the ability to think both analytically and creatively.
• Excellent communication skills.
• Product and Customer Knowledge