Field Marketing Officer at Gabson Professional School of Safety & Engineering

We are seeking a creative and results-driven Marketing Officer to join our team. As a Marketing Officer, you will be responsible for developing and implementing marketing strategies to promote our services, attract new customers, and increase brand awareness. You will utilize a variety of marketing channels and tactics to reach our target audience and achieve our marketing objectives.

Responsibilities:

• Develop and implement strategic marketing plans to achieve business objectives.
• Create and execute marketing campaigns across various channels, including digital, social media, email, and print.
• Conduct market research and competitor analysis to identify trends and  opportunities.
• Identify target audiences and develop targeted marketing strategies.
• Create engaging content for marketing materials, including websites, blogs, social media, and advertisements.
• Manage and maintain brand consistency across all marketing channels.
• Measure and analyze the performance of marketing campaigns and initiatives.
• Optimize marketing tactics to improve ROI and effectiveness.
• Manage relationships with external vendors, agencies, and partners.
• Stay updated on industry trends and best practices in marketing.
• Develop and manage marketing budgets and expenditures.
• Plan and coordinate marketing events, trade shows, and sponsorships.
• Provide regular reports and updates to senior management.
• Continuously seek opportunities for innovation and improvement in marketing strategies.

Requirements

• Candidate should be outgoing, have a flair for marketing, with effective sales skills.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Proficiency in digital marketing tools and platforms.
• Ability to work effectively in a fast-paced and dynamic environment.
• Team player with strong interpersonal skills.
• Results-oriented mindset with a focus on driving measurable outcomes.
• Adaptability and willingness to learn new skills and technologies.
• Knowledge of social media marketing best practices.
• Ability to think strategically and develop innovative marketing strategies.

Required Skills:

• Knowledge of marketing principles and strategies.
• Proficiency in market research and analysis.
• Strong communication and interpersonal skills.
• Experience with digital marketing channels and social media platforms.
• Creative thinking and ability to develop innovative marketing campaigns.
• Analytical skills in evaluating marketing metrics and campaign effectiveness.
• Project management abilities in coordinating marketing initiatives and teams