Field Marketing Manager at Reliance HMO

We are looking for an experienced Field Marketing Manager who will join the Brand & Growth (B&G) division. This candidate will work closely with the Nigerian sales leadership, and global peers and report to the Head, Global Field Marketing. In this role, you will craft and execute offline marketing plans with your stakeholders that support customer acquisition and revenue generation goals from offline channels. This includes leading media planning and buying and implementation for offline campaigns, executing offline events and activations, and working with strategic partners locally to achieve KPIs and drive net new pipeline for the Enterprise sales team.

You will be supported by the centralized B&G team of subject matter experts who will rely on your input to localize marketing efforts in accordance with the market's demographics.

Key Responsibilities:

• Work cross-functionally to drive the execution of demand generation and field marketing plans, aligning with other areas of marketing and objectives
• Identify specific country-based marketing goals and objectives
• Understand centralized marketing plans and tailor them to suit the local market
• Analyze local competition and strengthen the brand position in the assigned market
• Supervise and develop a local offline marketing budget
• Develop a clear understanding of the financial goals in the market and the key success indicators
• Evaluate local marketing strategies’ return on investment (ROI)
• Establish, allocate, and track local budget
• Exemplary analytical skills and proven aptitude to use data to optimize program performance and inform future strategies
• Plan and operate in a transparent manner for cross-organizational visibility and be a leader in sharing best practices with other country-based Field Marketing Managers
• Build quarterly/annual Field Marketing plans that integrate sales and marketing requirements to support regional pipeline and revenue goals
• Develop and execute demand generation marketing programs including third-party and RHMO-hosted events, webinars, in-person and virtual experiences, integrated campaigns, roadshows
• Own the planning and execution of ABM programs that penetrate key accounts in region
• Maintain ongoing communications and be the go-to marketing resource with the Nigerian Country Manager, and Nigerian Sales Directors & Sales executives in the field
• Assist sales leadership in understanding, participating, and obtaining buy-in for field marketing programs
• Drive lead acquisition, nurture and support the development of pipeline opportunities
• Adapt digital and content marketing programs to offline execution tailored to the needs of a local market sales team
• Create, expand, and accelerate sales opportunities through local marketing execution and managing offline marketing campaigns that promote our products and services, within marketing defined strategy
• Be an advocate for the sales region you support and help the rest of the marketing department to understand their priorities
• Be an advocate for the marketing department and help the sales team you support to understand the marketing department's priorities
• Decision making and discretion regarding event and campaign selection and planning in support of country-based sales goals
• Ensure all events and marketing campaigns are delivered on time and within budget, measure, and report on their effectiveness
• Monitor local marketing efforts from beginning to end to ensure they meet the target objectives

Requirements

• Minimum 6 years of experience in marketing and/or in a management role
• Minimum 3-5 years as a lead (manager) media planner and strategist, with a demonstrable understanding of media buying and implementation
• Bachelor’s degree in business, marketing, finance, or a related field
• Experience working in a high-tech environment is a big plus
• Proven track record of delivering, accelerating, and expanding sales pipeline through offline-based marketing efforts
• Exemplary communication skills without a fear of over-communication – this role will require effective collaboration and coordination across local market, stakeholders, and the centralized B&G team
• Extremely organized and able to meet deadlines
• Hands-on approach with integrated campaign development and execution
• Significant experience in partnering with Sales to find effective and efficient ways to drive pipeline
• Experience with marketing tools and software
• Excellent attention to detail and an intuitive eye for customer needs beyond the obvious
• Ability to collect and interpret both qualitative and quantitative feedback
• Creative problem-solving skills
• Adaptable and willing to learn new techniques

Benefits

• Competitive compensation package
• Comprehensive family health and dental insurance
• Work from home
• Unlimited leave