Field Marketer / Business Development Marketer at Ileoja Market Place

Job Summary

• We are seeking energetic, persuasive, and result-driven Marketers who will actively represent the company in the field, attract customers and students, and expand awareness and participation across all Ileoja Group departments.
• The Field Marketer will be responsible for promoting Ileoja Group’s services and offerings by engaging directly with individuals, businesses, institutions, and communities.
• The ideal candidate will proactively generate leads, convince prospects to engage with the company’s products and services, and successfully onboard customers, partners, and students into our various business units.
• This role requires strong communication skills, confidence, persuasion ability, and a passion for meeting targets.

Key Responsibilities
Marketing & Lead Generation:

• Promote Ileoja Group’s services across all departments:
• E-Commerce
• Academy (Business & Tech Courses)
• Homes & Properties
• Farming/Agribusiness
• Conduct outdoor and field marketing activities to attract new customers and students.
• Identify and approach potential clients, partners, and prospects.
• Generate qualified leads through physical outreach, events, and networking.

Sales & Conversion:

• Convince prospects to enroll in academy courses and participate in company offerings.
• Present company products and opportunities clearly and professionally.
• Follow up with leads to ensure successful conversion.
• Achieve assigned marketing and enrollment targets.

Brand Representation:

• Act as a professional representative of Ileoja Group at all times.
• Educate the public about company services and opportunities.
• Build trust and long-term relationships with customers and partners.

Reporting & Documentation:

• Submit daily/weekly activity and performance reports.
• Maintain accurate records of leads, conversions, and prospects.
• Provide market feedback and customer insights to management.

Key Performance Indicators (KPIs)

• Number of leads generated.
• Number of customers/students onboarded.
• Conversion rate.
• Revenue contribution.
• Weekly and monthly target achievement.

Requirements
Educational Qualification:

• Minimum of OND / NCE / HND / Bachelor’s Degree in Marketing, Business Administration, Communications, or related fields.
• Relevant marketing or sales experience is an added advantage.

Experience:

• 1–3 years experience in marketing, sales, field marketing, or business development is preferred.
• Fresh graduates with strong persuasion and marketing abilities may apply.

Other Requirements:

• Willingness to work outdoors and engage in field marketing activities.
• Professional appearance and attitude.
• Ability to meet targets and deadlines.
• Strong work ethic and accountability.

Required Skills & Competencies:

• Excellent communication and persuasion skills.
• Strong interpersonal and negotiation abilities.
• Confidence in approaching and engaging strangers professionally.
• Target-driven and self-motivated personality.
• Ability to work independently and in a team environment.
• Good presentation and selling skills.
• Basic digital literacy (WhatsApp, Google Forms, CRM tools, etc.).