Facebook Ad Specialist at BlueSlip

Requirements

• Create B2C Facebook Ad campaigns (from planning, to campaign objective and budgeting, to ad formats) for dealer clients
• Build both prospecting and retargeting campaigns that push In-Market Auto Shoppers through the purchase funnel
• Construct audience buckets based on campaign goals through demographic data, Facebook insights, and a combination of 1st party and 3rd party data
• Use Facebook and Google Analytics metrics to expand, evolve, and optimize campaigns
• Ensure Facebook tasks are being delivered on-time and as expected by the client
• Test ads to determine highest performing creative, markets, and ad copy
• Provide conversion-focused Ad creative direction and optimize ad copy based on data
• Ensure proper tracking, attribution, and consistency across client campaigns
• Establish and maintain a great working relationship w/ communication between the Onboarding, Performance Management, and Development teams
• Provide thought leadership, strategic insight, and clear communication (written and verbal) to exceed KPIs and hit deadlines
• Analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
• Stay current with best practices, strategies, legislation and industry standards related to Facebook Advertising

Requirements

• Interested candidates should possess a degree with 1-3 years work experience.

Salary
NGN70,000 / Month