Experiential Marketing Communications Executive at Willers Solutions

Overview
Our client, a household name in the consumer electronics industry is looking to fill the role of an Experiential Marketing Communications Executive with a demonstrated history of working in the experiential marketing and advertising industry, skilled in communications planning, strategy, audio/tv media planning & buying, audience analysis and research.

Responsibilities

• Strategy development of annual audio/tv plans and communicate strategy direction for both traditional and digital media.
• Develop and execute effective media planning & buying strategies to increase brand visibility, create brand trust, engage key audiences and drive acquisition, retention and conversion in a highly scalable and cost-effective manner.
• Produce original, creative content for promotional advertisements and marketing materials.
• Contribute ideas to concept development, strategic planning & business operations.
• Develop all the concepts & copy for audio/tv product marketing campaign and play a significant role in its launch & Road-To-Market implementation.
• Create products & brand manuals, edit content, and brand launch event.
• Supervise experiential activation campaigns for meeting deadlines consistently.

NB: A male candidate will be given preference for gender equity.