Experienced Digital Marketer at Robeck Locks Ltd

Job Description

• We are looking for a passionate Digital Marketing Officer to plan and oversee the online marketing activities and campaigns.
• You will be the one to ensure that all Online marketing operations are successful in meeting the goals set by management.
• Your goal will be to ensure that the marketing efforts of the company add the highest value to its business.

Responsibilities

• Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
• Effectively use all digital marketing tools and techniques like PPC, SEO, SEM, email, social media, and display ads to boost brand exposure
• Maintain our social media presence across all digital channels
• Measure and report on the performance of all digital marketing campaigns
• Contribute in the implementation of marketing strategies
• Oversee the department’s operations
• Organize and attend marketing activities or events to raise brand awareness
• Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
• Liaise with stakeholders and vendors to promote success of activities and enhance the company’s presence
• See all ventures through to completion and evaluate their success using various metrics
• Prepare content for the publication of marketing material and oversee distribution
• Conduct market research to identify opportunities for promotion and growth
• Collaborate with managers in preparing budgets and monitoring expenses
• Collaborate with internal teams to create landing pages and optimize user experience
• Convert leads to customers
• Explore all sales channel E.g Instagram, Facebook, Tiktok to help generate income for the brand
• Must be able to deliver key performance indicators such as: Monthly Website Traffic (Increase in visit; landing pages); Click through rate; Digital Engagement; Keyword ranking; CTAs conversion rate; Traffic on organic search; Social Media Engagement.; Lead generation.; SEO optimization.; Paid advertising.
• Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and brand awareness

Requirements

• Candidates should possess a B.Sc Degree or it equivalent with 1 - 3 years of work in digital marketing experience.
• Strong experience in google analytics and digital marketing analytics/reporting
• Solid knowledge of marketing techniques and principles.
• Good understanding of market research techniques, and statistical and data analysis methods.
• Excellent knowledge of MS Office
• Thorough understanding of social media and web analytics.
• Excellent organizational and multi-tasking skills.
• Outstanding communication and interpersonal abilities.
• Creativity and commercial awareness.
• A team player with a customer-oriented approach